DIGITAL MARKETING SPECIALIST

US: We tell our client’s stories through digital, print, and social media. We’re located in Delavan, a small town in Southeast Wisconsin, but with clients all over the Midwest.

We enjoy Kwik Trip Dunkers, M&Ms, short walks to the coffee maker, email marketing, puns on social media, digital marketing data dashboards, tacos, an office beer here and there, and connecting with our clients so we can help them connect with their ideal customers.

If you needed more than the Dunkers and tacos… we also offer a flexible work schedule, health insurance with vision / dental options, 401(k), and generous vacation policy!

YOU: A fun, personable individual with experience creating unforgettable content ranging from logos to videos. Someone who loves to learn and dive into the diverse industries that make up our client list. Can manage tasks and deadlines while laughing at our bad jokes.

Overview

Signalfire seeks a creative and results-driven Digital Marketing Specialist to join our team. If you have a passion for digital marketing, paid media, data reporting, and working with diverse clients across various industries—Team Signalfire would love to welcome you.

As a Digital Marketing Specialist, you will play a key role in managing our clients’ paid media efforts across multiple platforms. You’ll be responsible for developing strategic plans, analyzing performance data, and continuously optimizing our clients’ digital marketing efforts.

This position will collaborate with the Project Management / Account team and leadership. You’ll be frequently meeting with clients and prospects to discuss strategy, data, and recommendations.

Responsibilities

• Develop, execute, and optimize comprehensive paid media campaigns on platforms like Google Ads, YouTube, Facebook, LinkedIn, and additional platforms for clients
• Build, implement, and oversee digital advertising strategies that align with business objectives and drive documented results
• Conduct thorough market research and analysis, scrutinizing competitor offerings and demographic/firmographic data to shape strategic decisions
• Analyze and optimize paid campaign performance using various reporting tools, providing insights and actionable recommendations.
• Analyze campaign performance and create detailed reports, presenting results, insights, and recommendations to clients to drive data-influenced decisions and optimize future strategies
• Assist in developing and implementing SEO strategies, including keyword research, on-page optimization, and content recommendations to improve search engine rankings and drive organic traffic growth
• Assist in the development of marketing collateral, including ad creatives, landing pages, and promotional materials
• Perform other duties as assigned by leadership, contributing to a positive and collaborative work environment

Qualifications

• Minimum of 2 years’ digital marketing experience with documented performance track record
• Proficient understanding of SEO, SEM, and content marketing strategies
• Exceptional analytical, communication, and project management skills
• Be able to organize and plan both short term tactics and long term strategies
• Ability to collaborate effectively and manage multiple projects concurrently
• Deep understanding of digital marketing tools and platforms including Google Analytics, Search Console, Tag Manager, Google Ads, and social media management platforms
• Authorized to work in the United States

Bonus Points

• Familiarity with Google Looker Studio and supporting connectors
• SEMRush, Übersuggest, or similar research tools
• Leveraging AI platforms to aid with research
• Experience in B2B or manufacturing marketing

Compensation

• Salary based on experience
• Health insurance available after 90 days
• Optional vision / dental
• 401(k)
• Unrestricted PTO policy

Application Process

To apply, please email the following information to inquire@signalfire.us:

• Cover letter describing why you’re perfect for our team
• Resume with relevant work experience and description of skills
• Examples of successful digital marketing campaigns

This position will be located at our offices in Delavan, Wisconsin. A hybrid schedule will be considered for the right candidate. There is no relocation or visa assistance available.