Unique Content Marketing

The Special Sauce: Why Your Website Needs Unique Content Marketing

Remember two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun? McDonalds taught us, early on in life, that something as simple as special sauce could catapult a brand ahead of its competitors.

We understand that businesses have to differentiate themselves from others in their industry. And although individual companies may seem similar on the surface, each has something unique to offer – a special sauce, if you will.

This begs the question: Do you know what makes your brand different, better, or more enticing than your competitors’ brands? Or better yet: Are you effectively conveying it to your target audience within your digital content?

Google craves great content.

Picture this. Your brand is a Big Mac, and your content is all the juicy, delicious, flavorful ingredients that go into it. Add some unique selling points (aka special sauce) and you have some powerful pull factors to drive customer engagement and search engine performance.

Search engines look over the words, the photos – the meat of your website. They scan your content searching for the best, most relevant answers to the many questions people search for each and every day. How your content marketing answers those questions will land you either higher or lower on Google’s results pages.

In order to rank higher than your competitors, you’ll need to reveal some of your special sauce. No, this doesn’t mean you have to give away the proprietary information that makes your company different. What it does mean is that you should be placing new content on your website on a regular basis.

Manufacturing marketers with content marketing

What goes on your burger?

Adding unique content can come in a variety of forms, and deciding the types content to create depends on your own, unique selling points.

Are you a non-profit looking to add a personal touch to your organization? You could add employee bio pages to showcase your talented team members. Are you a large manufacturing corporation launching a new product line? Highlight its main features and advantages in a blog post or news release.

Updating your site with fresh content on a weekly, monthly, even quarterly basis (depending on your industry) helps search engines find you, distinguishing your brand in front of potential customers. By tailoring your content toward the most searched phrases in your industry, you’re actually feeding Google the types of food it desires.

Content marketing

Sounds great! But, who has time for this?

If you’re thinking, “I have no clue where to start, and I don’t have any extra time to dedicate to content generation,” you’re not alone. Like many of us, the staff in your office may already be feeling the pressure to get their work completed on time.

So, how do companies create effective web content?

Traditional solutions would be giving the responsibility to a current employee or hiring a new one. But if you’re a small business, it may be difficult to justify hiring an additional worker to focus on website and social media updates. Can I afford to pay them, and where would they sit?

On the other hand, keeping it in-house could overload a current team member, bringing down their quality of work – or morale. Luckily, there is a third option.

We’ll work alongside you to create an effective content marketing plan, helping your website perform the way you need it to and highlighting the special sauce of your brand.

Pay a professional to do it.

Signalfire can help. We’re available to sit down with you on a regular basis and learn more about your business and industry. Our digital content specialists have the tools to improve your SEO (search engine optimization) and help you stand out among your competitors.

We’ll work alongside you to create an effective content marketing plan, helping your website perform the way you need it to and highlighting the special sauce of your brand.

Signalfire also specializes in social media management and email marketing to help open new avenues of communication between you and your potential customers.

Why not give us a shot? Find out how Signalfire can help grow your business by reaching out via email or phone at 262-725-4500.

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