Sturgeon Bay, Door County Publishes 2016 Activity Guide

Newest edition showcases over 250 members and countless activities in Door County’s largest city.

Signalfire is proud to announce the publication of the 2016 Activity Guide for Sturgeon Bay, Door County. Working in conjunction with the Sturgeon Bay Visitor Center in the heart of one of Wisconsin’s busiest tourism regions, the 2016 Activity Guide contains useful travel and destination information for Door County’s largest and busiest city.

“This represents the tenth year Signalfire has coordinated with Sturgeon Bay Visitor Center in developing this activity guide,” says Signalfire owner Matthew Olson. “We’re thrilled to be part of SBVC’s team in promoting such a dynamic city.”

The Sturgeon Bay Visitor Center (SBVC) uses the 50+ page activity guide to promote over 250 local members as well as feature the countless opportunities for shopping, dining, lodging, and activities. Each year, SBVC prints about 100,000 copies which are distributed throughout the county and mailed by request across the nation and even overseas.

“Our 2016 Activity Guide showcases the year-round fun available for adventurous friends, couples, and young families alike,” says Pam Seiler, Executive Director of Sturgeon Bay Visitor Center. “Signalfire’s team coordinated creative design and commercial printing know-how to see this project through. It tells the story on why vacationers will Come for the Fun, Stay for the Memories.”

The 50+ page activity guide is the culmination of four months of work including member relations, project management, and graphic design. Each of the over 250 members are listed in the publication as well as on the website

“Each member is represented in print and on the web,” says Lisa Oren, Signalfire’s Project Manager. “From address and phone number to website link and business description — the activity guide provides a real-world guide to the volume of materials on the website.” Oren has coordinated the online and print editions to ensure every member is represented.

“The printed activity guide is just step one for 2016,” says Seiler about the tourism organization. “This spring we will launch a newly developed, mobile responsive website from Signalfire.”

“The printed activity guide will be the first step in a complete revamp of Sturgeon Bay Visitor Center’s image,” says Oren. “Launching this spring will be a completely new website that will featuring members and activities on a whole new level.”

The Sturgeon Bay Visitor Center’s activity guide is available now by calling (920) 743-6246 or by visiting Sturgeon Bay Visitor Center is a non-profit, member-run organization whose mission is to promote Sturgeon Bay as a premier year round travel destination.

Signalfire is an award-winning creative agency featuring services such as innovative branding, creative graphic design, memorable website design, and a host of other marketing services. Based in Southeast Wisconsin, Signalfire serves clients in a variety of industries across the nation. To contact Signalfire, call (262) 725-4500 or visit them at

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