Small Business Expo

Signalfire Leads Breakout Session on Web Marketing

Signalfire’s Matthew Olson will be presenting a special breakout website marketing session at the Walworth County Business EXPO and Career Fair on Tuesday, April 19th at 10:15 am. The presentation, “NOW WHAT? What to do with your business website AFTER launch” will offer small businesses and non-profit organizations insight into website maintenance and marketing strategies to make the most of their web presence. Discussions will include search engine strategies, email marketing, social media, and blogging.

The Walworth County Business EXPO and Career Fair is a new event that connects employers with people looking for employment and businesses with potential customers. Held on Tuesday, April 19th in the Forum at the Grand Geneva Resort & Spa, the Career Fair opens at 9:00 a.m. for high school and college students. At 10:00 a.m. the Business EXPO is open to the public and the Career Fair continues for anyone that is looking for employment. Attendees are guaranteed to learn about job opportunities, the latest products and services, best practices, and the opportunity to make great connections with business owners and leaders. Coordinated by VISIT Lake Geneva, over 70 exhibitors will be on display to showcase their business or organization and connect with past, current, and potential customers and employees.

Exhibitors represent a variety of industries include business services, manufacturing, lodging, restaurants, health care, attractions, banking, marketing, and education. Over 50% of the exhibitors are participating in the Career Fair. “While exhibitor space has been selling at a steady pace, there are still a few spaces available,” said Nancy Elder, VISIT Lake Geneva events director.

Attendees to the Business EXPO will have the opportunity to choose from twelve seminars with topics ranging from marketing and customer service to business solutions and using the latest technology. Three different seminars will be held at 10:15 a.m., 11:15 a.m., 2:15 p.m., and 3:15 p.m.

Presenting sponsors for the event are Town Bank, Willowfield Nursing & Rehabilitation, and WLKG 96.1 The Lake. Supporting organizations include Delavan/Delavan Lake Area Chamber of Commerce, Discover Whitewater, East Troy Area Chamber of Commerce, Elkhorn Area Chamber of Commerce, Visit Lake Geneva, and the Walworth County Economic Development Alliance.

The Walworth County Business EXPO and Career Fair doors open at 9:00 a.m. for high school and college students. At 10:00 a.m., doors open for all other attendees, and the event ends at 5:00 p.m. Admission is $5.00 at the door and includes access to all booths and seminars. Admission is free to all job seekers who bring their resume or complete a standard job application form. For a complete list of exhibitors and seminars, go to and look for the Walworth County Business EXPO and Career Fair under the calendar of events.

Click here for an event flier.

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