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signalfire presents at ilandscape 2020

Signalfire’s Matthew Olson to Speak at iLandscape 2020 in Chicago

Focusing on Online Reputation Management for Landscaping and Nursery Industries

Signalfire President to Speak at iLandscape 2020Signalfire Founder and President Matthew Olson will be speaking on January 29, 2020 at the Illinois + Wisconsin Landscape Show, iLandscape 2020, at the Renaissance Schaumburg Hotel & Convention Center. The presentation starts at 1:30 pm in the Schaumburg AB Room and will discuss a critical topic facing all nursery and landscaping professionals—managing and protecting your online business reputation.

“Online reviews have virtually replaced referrals and references,” says Olson. “Understanding the major platforms where consumers and clients evaluate your business is critical for success.”

The presentation “Online Reputation Management: How to Manage & Benefit from Online Reviews” will cover critical need-to-know information about online reviews, tips for monitoring, and strategies for managing and writing review responses.

“It is critical for businesses to know what review platforms to watch, the importance of responding to both positive and negative reviews, and the do’s and don’t’s surrounding reviews.”

Olson’s presentation will include tips for monitoring your online reputation, recommendations on how to write effective responses, and tips for leveraging reviews to garner new business.

iLandscape: The Illinois + Wisconsin Landscape Show has over 5,000 attendees and is held just outside of Chicago at the Renaissance Schaumburg Hotel & Convention Center. The exhibition hall will feature hundreds of businesses and service providers. To learn more about iLandscape or to register, please visit the event website

Signalfire is an award-winning digital marketing agency based just outside of Lake Geneva, Wisconsin. Their team of creative “guides and outfitters” assist businesses in creating and successfully implementing marketing strategies. Signalfire’s team supports clients across the Upper Midwest with services including strategic planning, website development, digital marketing, social media marketing, logo design, email marketing, content writing, graphic design, and direct mail.

To contact Matthew or the rest of the team, visit or call (262) 725-4500. Signalfire looks forward to seeing everyone at iLandscape 2020.