Part 3 of 4
Let’s discuss what to do once your video is complete. Vimeo vs. YouTube? How important are video descriptions? Should you use keywords in your video? Once you’ve completed your video you still have a good amount of work to get the most from your video.
How to Choose and Optimize the Right Video Platform Read More ...
Part 2 of 4
You have access to a high definition video studio. Did you know the video capturing and editing tools available on your smart phone rivals that of an entire network television station just a few years ago? Let’s talk about ways you can put it to work!
Part 1 of 4
Everyone says you need video, but where do you start? Let’s discuss how you can start down a practical path of creating videos for your business, some ideas for video planning, and when you can do it yourself vs. calling in a professional team.
A tree nursery. A cruise line. A regional tourism destination. What in the world do these all have in common? The answer is simple: branding.
Every company has a brand, but no two brands are the same. After all, every business/organization possesses a …
Is print dead? The truth is, it depends. Of course, “it depends” seems like a silly answer, but this is because “print” is too broad a term.
When you say print, you could mean print advertising, such as magazines or news print, direct mail pieces, or several other forms of targeted delivery …
Does your website and social media just not deliver the punch you’d expect? You’ve tried letting an “internal” person run it, but marketing gets put on the back burner because customer work comes first.
We get it. Attempting to plan, write, and manage the website and social media is a huge undertaking. Hiring an in-house resource just isn’t in the cards—too much overhead …
Imagine you’re using marketing to play Battleship—attempting to hit the right people on the right advertising platform. Are you taking random shots with your marketing by throwing money behind advertising efforts without thinking about who will see it? Have you documented the most common characteristics of your customers? Does it play …
Playing Marketing Battleship: Why You Must Target Your Marketing Read More ...
Small business owners, and those who work in the tourism and service industries, know the power of online reviews. While some negative reviews cast wild generalities over specific situations, they aren’t to be dismissed.
The opinions of complete strangers have an incredible …
Mythbusting Marketing: Can You Remove Bad Online Reviews? Read More ...
Have you ever embarked on a dream vacation to an exciting destination? Unless you’re of the Thelma and Louise ilk, chances are you did a bit of diligent planning ahead of such an endeavor.
After all, you probably had an idea of where you wanted to go, how you planned on getting there, and how much it would cost. Marketing your business …
Business MAP: Your Marketing Assessment and Plan [A Guided Journey] Read More ...
Why is Google My Business so important to local search? If nothing else, you will learn why business owners should drop everything to learn about it.
What Is Google My Business?
Google My Business (sometimes referred to as GMB) is an online Google product to help location-driven …