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Quarantined Marketing: How To Generate Leads If Your Trade Show Was Cancelled

Trade shows are a critical part of your B2B lead generation. Last minute cancellations or unattended shows can undermine what is normally your primary source for leads. What should your business do?

It’s time for your small business to focus on impactful content, email lists, social media, and digital marketing strategies. We’ve gathered some easy …

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Brand MAP (Marketing Action Plan)

Business MAP: Your Marketing Assessment and Plan [A Guided Journey]

Have you ever embarked on a dream vacation to an exciting destination? Unless you’re of the Thelma and Louise ilk, chances are you did a bit of diligent planning ahead of such an endeavor.

After all, you probably had an idea of where you wanted to go, how you planned on getting there, and how much it would cost. Marketing your business …

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The three C's of linkedin company page: content, cooperation, and collaboration

The 3 C’s of a LinkedIn Company Page: Content, Cooperation, and Collaboration

If you are under the misconception that LinkedIn is just for job hunters, your business is losing out on a significant opportunity. LinkedIn has put serious time and effort into creating LinkedIn Pages, a feature specifically for businesses.

LinkedIn has historically been the awkward cousin …

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4 B2B Marketing Strategies to Start Before a Recession (And 1 Thing Not To Do)

These Ideas Apply During COVID More than Ever
When I (Matthew) put these ideas together last summer, our biggest concern was a potential slowdown in the global economy. No one could have predicted the situation we are in today. However, the ideas we’ve outlined below apply towards driving your business forward in …

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What your small business needs to know about google my business

What Your Small Business Needs to Know About Google My Business (Your Reputation Depends On It)

Why is Google My Business so important to local search? If nothing else, you will learn why business owners should drop everything to learn about it.

What Is Google My Business?
Google My Business (sometimes referred to as GMB) is an online Google product to help location-driven …

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How To Write Amazing Online Review Responses That Bring Customers Back for More

Restaurants, hotels, and retail shops attempting to manage online reviews have a horrific enemy.

Copy and paste.

Don’t get caught taking shortcuts when it comes to responding to online reviews. Taking the time to write the right response can result in better outcomes and even repeat customers …

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