Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday are now followed by Giving Tuesday, a day dedicated to charitable giving. Made popular by social media, this philanthropic effort is gaining wide popularity and participation by businesses and non-profit organizations alike. For 2015, Giving Tuesday falls on December 1st. Read on to learn how non-profits and businesses can get involved.
What Is Giving Tuesday?
In 2012, New York’s 92nd Street Y, a Jewish cultural and community organization, partnered with the United Nations Foundation to begin Giving Tuesday as a global day of giving. Three years later the day is growing in popularity and becoming more recognizable. As the first Tuesday after Thanksgiving approaches there are ways to get involved.
How Can A Non-Profit Get Involved in #GivingTuesday?
Non-Profits Looking To Raise Awareness
As a non-profit organization looking to become more involved, utilize the hashtag #GivingTuesday to help strengthen awareness. Many people have heard of #GivingTuesday; but being its third year, it is still a new trend for many around the world. Rather than just targeting donors, reach out to other businesses looking for ways to participate in #GivingTuesday as well.
Accepting Volunteers And Volunteering Groups For #GivingTuesday
After Black Friday and Cyber Monday, many people may not have the immediate funding to make donations to an organization. Ask them to help out by lending their time instead. Spread the word that #GivingTuesday is about connecting individuals to the community groups that look to help all facets of society. Be sure arrange a volunteer coordinator to thank and engage all who express interest. Plan to have an answer for businesses who want to have a volunteer day or other “mass volunteering” situations.
Include #GivingTuesday in Larger Fundraising Events
Fourth Quarter is a major fundraising time of year. Using #GivingTuesday as part of a larger fundraising effort may give a boost to efforts. Utilize the assistance of the #GivingTuesday organization by signing up on their website, and allow them to help raise the awareness level for your group.
How To Promote Involvement and Action for #GivingTuesday
Tips For All #GivingTuesday Promotions
Promoting your business or organization’s involvement in #GivingTuesday needs to be handled right. Check out some of #GivingTuesday’s tools. Here are some tips when putting together your program and promotional materials:
- Coordinate goals and giving methods within your organization—be sure this aligns with businesses or groups interested in partnering with you!
- Show your involvement and activity with images or video
- Create promotional materials to encourage more involvement and awareness
- ALWAYS have a call to action
Involve Your Closest Supporters Through Email Marketing
Creating an email marketing campaign that will connect your customers to your organization or to an organization that you support is a great way to get involved with #GivingTuesday. Getting your employees involved and showcasing how everyone is helping will inspire even more action from your email base. Linking your organization of choice within the email will allow interested persons the ability to share in a season of giving.
What made the Ice Bucket Challenge so successful? It showed people participating. Spreading the word and sharing your involvement is what social media is all about. Use the hashtag #GivingTuesday and show what you’re doing with photos, video, or written entries from team members. Showing your involvement will bring far better results than simply promoting via social media. Don’t forget to include a call to action for the targeted charity or cause.
Use Environmental Signage In Communal Spaces or Point of Purchase
Where are your team members or customers spending time? Often times point of purchase displays help to create impulse spending or impulse giving. Utilize free space, or create areas around cash registers to help increase awareness of #GivingTuesday. Create a flier, poster, or standing graphic that can be placed near purchasing areas to help generate donations. Employee break rooms, next to the coffee pot/water cooler can keep other team members informed. Don’t forget to have your call to action be actionable by those who may not be online.
Drive Participation With Thoughtful Direct Mail
Despite a lot of misconceptions, direct mail donation campaigns are becoming more effective. A coordinated effort with a direct mail specialist can focus the “ask” to reach the target demographic. Create a postcard or mailer now that can be sent out at the opportune time requesting donations and building awareness to make #GivingTuesday even more impactful. Direct mail can also be used by non-profits to engage other businesses into helping coordinate #GivingTuesday campaigns in professional offices or manufacturing facilities. Act now to get programs in place!
#GivingTuesday Numbers Are On The Rise
In a recent report from Blackbaud, a founding partner of #GivingTuesday, online tracking and trends determined some interesting findings. Since their creation in 2012 #GivingTuesday has had double digit growth each year. Initially, larger scale non-profit companies saw larger donations, but in the past year a significant trend toward smaller non-profit organizations have been noted. The most notable trend that they noted was a 17% growth in donations received from a mobile or smartphone device.
Signalfire Can Help Your #GivingTuesday Efforts
Are you a non-profit looking to engage neighboring businesses or raise awareness for your cause? Are you a business looking to help a non-profit but don’t know where to begin? Signalfire can help. Our team works with both non-profit organizations and businesses in developing creative efforts to raise awareness or improve fundraising efforts. Signalfire can help with everything, including web-based giving platforms, email campaigns, social media strategy, content development, and even printing.
Mention this article to Signalfire and receive 20% off your business or organization’s #GivingTuesday promotional efforts. Just contact us to get started.
In a season where so much emphasis is placed on presents and giving, often times it’s the ones that need the most help that are forgotten. This year on December 1st, #GivingTuesday, remember to reach out to those in need. Some of the best gifts of the season can be those that have a lasting feeling of reward.