Three March Events Team Signalfire Attended

March Travel Log: Which Great Events Did Signalfire Attend?


This past month, the Signalfire team had several opportunities to attend local industry events, which provided chances to learn, support, and interact with current and potential clients.

Canoecopia 2017

Canoecopia 2017

This year’s Canoecopia event, the world’s largest paddlesports expo, was held March 10-12 at the Alliant Energy Center in Madison, WI. Hosted by Rutabaga Paddlesports, this outdoor enthusiast’s wonderland held over 250 exhibitors, over 150 speakers and presenters, and event-wide discounts.

Signalfire was able to send Digital Content Specialist, Ian Harris, to this year’s show, in search of great networking opportunities and to show support for a current client, Lake Geneva Canopy Tours.

“It was great to see the Canopy Tours booth packed with visitors, and I was impressed by the number of intriguing outdoor brands that were exhibiting,” Harris mentioned. “I also had the chance to speak with some passionate people about a variety of outdoor products and experiences. It was a fun day!”

It was Signalfire’s first year attending Canoecopia, and the experiences interacting with canoe and paddling companies, outdoor gear providers, and many others was highly rewarding. 

Wisconsin Governor’s Conference on Tourism (WIGCOT)

Matthew and Lisa at WIGCOT

Signalfire took part in this year’s Governor’s Conference on Tourism, which was held from March 12-14, 2017. Owner and President, Matthew Olson, along with Project Manager, Lisa Oren, represented Signalfire at the event.

Wisconsin tourism has been a crucial part of the state’s economy for many years, with a $19.3 billion impact in 2015. The annual WIGCOT event was designed to support all the great people in Wisconsin who live and breathe promoting our state’s destinations and attractions.

Hosted this year by Potawatomi Hotel and Casino, The Wisconsin Governor’s Conference on Tourism was spent meeting like-minded people, catching up with familiar faces, learning new skills, and sharing ideas.

“There are so many unique communities throughout the state,” Oren commented. “We are happy to continue our work with Sturgeon Bay, Fish Creek, Boscobel area, and Lake Geneva Canopy Tours, and we look forward to working with more destinations and attractions, in the future!”

Overall, Signalfire was able to gain valuable insight into Wisconsin’s tourism industry, making this year’s conference a brilliant success.

2017 PFMA Expo

Top Drone at PFMA Expo

 Signalfire was able to attend the Plant Engineering & Maintenance Expo by PFMA, held on March 15-16 at Wisconsin State Fair Park in Milwaukee. Project Manager, Bryan Giese, and Owner, Matthew Olson, engaged with industry professionals and showed support for a current client, Balestrieri Environmental & Development.

With the recent addition of aerial imagery services, Balestrieri asked Signalfire to develop a plan to introduce their new service to the industry. In response, the Signalfire team created an integrated trade show campaign, revolving around a presentation video spoof of the 1980’s classic, “Top Gun.”

Balestrieri Project Manager and FAA certified sUAV pilot, Mike Ruenz, starred in the video and gave an interactive presentation on commercial drone use, at the expo.

In addition to the crowd-pleasing video, Signalfire created service specific fliers, a promotional “Top Drone” movie poster, environmental signage, and tradeshow giveaways to help Balestrieri’s booth draw interest and create presentation buzz.

“Being able to go to a tradeshow and show support for our clients is such a great way to build client relationships.” Giese said. “Seeing the crowd’s reaction to the video made the day complete.”

The Top Drone campaign proved successful, and we continue to find ways to make use of the versatile video project.
Stay tuned for more Signalfire Travel Logs coming up this year!

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