Madison-based LSM Chiropractic coordinated with Badger Group of Fort Atkinson and Signalfire of Delavan to launch an award-winning, mobile responsive website. Launched in Spring 2016, LSM Chiropractic’s new website is easier for visitors to navigate, provides more options for potential patients, and mobile-specific features helpful for users driving to or making an appointment.
“The user experience is critical,” says Sarah Lobdell, Project Manager at Signalfire, the Delavan-based digital agency who designed and constructed the website, “A great mobile experience was LSM’s priority.”
“Our attention to the user experience also was a key factor in winning a design award in June.” says Matthew Olson, Owner of Signalfire, “We were thrilled to share the news with LSM that their website earned professional accolades.”
The website’s key features include an easy-to-use interface for visitors as well as administrators. Built with Expression Engine, a popular content management system, managing the website requires little training.
“Because Expression Engine is completely web based,” says Olson, “LSM doesn’t need special software. They will be able to edit the entire website from virtually any web connection.”
Other features include: the ability for potential patients to make appointments online with a responsive form that matches chiropractors with locations, wellness tips / strengthening exercise videos for patients, and a wide variety of information about conditions that are commonly treated by chiropractors. An interactive Google map is also available on the website for visitors to find locations closest to them.
“The appointment form,” says Lobdell, “changes drop-down options based on the user’s choices. It makes selecting a chiropractor or a location much easier. When a location is selected, only the assigned personnel show up as options.”
“LSM is hoping to increase our web presence with our new website,” said Amanda Wallisch, business coordinator at LSM Chiropractic. “There is an abundance of information for not only our patients but for the general public about chiropractic care and the services that LSM offers. We hope that our patients will find the new website easier to use and the new video features and wellness tips a useful part of their treatment plan.”
Badger Group of Fort Atkinson brought the project to Signalfire. Badger Group specializes in commercial print services as well as niche marketing for non-profit organizations. Badger Group worked with LSM on videos and other components of their marketing. More about Badger Group may be found on their website: www.badgergroup.com.
Signalfire’s team specializes in branding and logo design, graphic design, website design, email marketing, social media management, and web content writing. With clients in industries ranging from tourism to manufacturing, Signalfire’s team can develop a successful marketing solution for any business or organization. To request a meeting or proposal, call (262) 725-4500 or fill out a quote request.