How to Choose and Optimize the Right Video Platform

Getting Started with Video: Part 3 of 4

Vimeo vs. YouTube? How important are video descriptions? Should you use keywords in your video? Once you’ve completed your video you still have a good amount of work to get the most from your video.

Signalfire’s Matthew Olson sits down with Stephen Pickering of Drywater Productions, a video production studio that specializes in small business and non-profit video storytelling.

Matthew and Stephen discuss what to do once your video is complete. Selecting the right video hosting platform can mean increased traffic and views. They discuss how to optimize your video’s title and description so it independently performs well with search engines.

Interested in getting your own video efforts started? Signalfire can help with brainstorming, production, and marketing your finished video. Set an appointment with Signalfire to put video to work on your website, email, and social media channels.

Read Part 4: Getting the Biggest Bang for your Buck on Video