Camp Edwards, a historic YMCA camp in East Troy, Wisconsin, has launched a newly redesigned website, www.CampEdwards.org, to better communicate with camp attendees, camp families, and organizations. Built with WordPress, one of the leading open source content management platforms, the Camp Edwards site boasts a variety of customized features that will showcase the amenities and staff that has been hosting campers since 1929.
“We wanted a website that stood out from other area camp websites,” says Jody Heimos, Camp Edwards’ Executive Director. “Great use of photography, connection with our guest relations platform, and an interactive map were all critical elements for us.”
“Camp Edwards wanted a visual design that really stood out on desktop displays as well as mobile,” says Sarah Lobdell, Project Manager at Signalfire. “Our design and development team put together a great look at really captured the classic feel of Camp Edwards.”
“In addition to an incredible homepage,” continues Lobdell, “we developed a custom illustrated interactive map showing the entire grounds.” The map, based on an illustration done by one of Camp Edwards’ staff members, shows all of the features, buildings, and amenities of the camp. Pop-up windows with additional text and pictures appear when mousing over features such as the archery range or specific cabins.
In addition to the interactive map, Signalfire integrated links to CampTrak, a camper and family portal that connects with Camp Edwards’ point-of-sale system and email system. CampTrak allows campers and their families to communicate via email and even manage spending accounts.
CampEdwards.org also features several photo galleries, slide show image banners on landing pages, camp schedules, camp program descriptions, a camp alumni section, and a news blog to share camp updates.
“Signalfire helped make the process both easy and understandable,” says Heimos. “From mapping out our needs to helping select great photos, the Signalfire team communicated well and delivered a great website.”
Signalfire is an award-winning creative agency specializing in branding, websites, graphic design, email newsletters, social media management, content marketing, and strategic consulting. Clients include a vast array of industries ranging from manufacturing to non-profits. Contact Signalfire online at www.Signalfire.us or by email at firstname.lastname@example.org. To connect in person, call 262-725-4500.