Aram Public Library in Delavan announces the launch of a newly designed logo and interactive website. Both logo and website were designed by Signalfire, an award winning creative agency also located in Delavan. A colorful logo will begin to be distributed in the coming weeks. The website features a design friendly to mobile phones and tablets as well as easy access to Aram’s many inter-library programs.
“We’re very excited to see the new look of Aram reach our patrons,” says Anita O’Brien, Director of Aram Public Library. “Our new website will allow easier engagement with the public and give us the tools to promote the numerous programs available to the public.”
Aram Library’s new logo was a joint effort between the library staff and Signalfire.
“The initial logo concept began with a graphic from Aram Library,” says Jodi Heisz, Creative Director at Signalfire. “From that initial graphic our design team was able to build the chosen design and carry the entire brand concept through the website.”
Aram Library’s new website has features critical for interacting with patrons on the go.
“Beyond good design, Aram Library needed a website that would function well with all types of mobile devices,” says Sarah Lobdell, Project Manager at Signalfire. “With everyone from students to grandparents constantly on the go, mobile functionality was a must.”
Aram Library’s new website does more than function well with mobile devices. Built on a popular content management system, WordPress, the website can be completely managed by library personnel with little training. Links to other inter-library platforms means the website can be a central hub for local residents and visitors.
“Our ability to internally use the website to promote events on a calendar, share news, and even add sections to the website helps control costs and ensure timely promotions,” says O’Brien. “We couldn’t be more excited.”
Aram Library’s new logo and website is online at www.aramlibrary.org. Please visit Aram Library’s website for more information about local events or library news.
Signalfire is an award-winning creative design agency based in Delavan, Wisconsin. Their team specializes in branding and logo design, graphic design, website design, email marketing, social media management, and web content writing. With clients in industries ranging from tourism to manufacturing, Signalfire’s team can develop a successful marketing solution for your business or organization. To request a meeting or proposal, call (262) 725-4500 or visit them online at www.Signalfire.us.