4 Ideas for Travel Marketing with ARPA Grant Funding

NEED TO MAKE AN IMPACT WITH TRAVEL GRANT FUNDS?

Congratulations! Thanks to a new round of funding from the American Rescue Plan Act (ARPA), you have some spendin’ cash to show how great your community is. You received critical funding to keep your community organizations going. Signalfire is here to help you get the most out of your ARPA grant for your community.

As eager as we are to have the pandemic in the rearview mirror, we recognize there may be rough changes ahead. You want to drive tourism for this fall season. Live events, apple picking, and pumpkin farms are just what travelers want! Signalfire’s travel marketing team put together some ideas we can plan and execute for the critical shoulder season.

SOCIAL MEDIA ADVERTISING CAMPAIGN

Use your Facebook, Instagram, and Pinterest communities to build awareness of your liveliest events, best shops, comfy hotels, and scrumptious restaurants. Gain even more traction by expanding your community with targeted social ads to day-trippers and weekenders.

If you haven’t leveraged the advertising options on social, you’ll be in for a performance surprise. Hint: the best bang for your buck is on Pinterest right now. Just ask Hannah!

TARGETED DIGITAL MARKETING PROGRAM

Imagine if you could entice travelers who are looking for a new escape? Need to build awareness in specific ZIP codes? Between demographics and geography, you can target entire communities with advertising that shows up in web browsing or on mobile apps like Weather Channel or Words with Friends. Creative animated ad graphics can convince your future guests to come for a visit.

SEARCH MARKETING CAMPAIGN

Typing into Google, asking Alexa, or even checking Siri—searches from web or voice are happening at an ever-increasing rate. Pay-Per-Click (PPC) can give you top of search result positioning. Whether capturing travelers specifically looking for your destination or looking for general getaway ideas, you can quickly see results from keyword-focused campaigns targeting specific geographic areas.

OK Google, where is the nearest Hot Chocolate Walk?

DIRECT MAIL MARKETING

Sometimes there is no school like old school. Direct mail can be an effective way to deliver messaging to an entire community. With budget-friendly options like Every Door Direct Mail (EDDM), you can canvas your neighbors with holiday schedules, special events, and member coupon programs.

Don’t Wait to Reach Travelers!

Signalfire can assist in developing these critical marketing campaigns, but more importantly we can help track the effectiveness. With our custom data dashboards, you will be able to track website traffic from your campaigns, performance with social media, and even which programs are delivering the best results.

Interested in what can get done in the last four months before Christmas? Fill out the information below and we will call you back ASAP.

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