Why Should Small Business and Non-Profits Watch Social and Political Comments Closely
Everyone has an opinion. Few things have empowered expressing our opinions as much as social media and the web. With just a few taps of our phones, a couple clicks on a mouse, or even changing a profile picture, we announce to the world our stances on a host of social, economic, and political topics. It’s not contained by “business versus personal” accounts, but represented by each of your team. The question is: can it hurt your business or organization? In a word—YES.
Social media “activism” has spawned a whole new level of divisiveness on the web. Without the repercussions of physically facing or communicating directly with people and the false sense of “harmless” ease which updates can be made, social media has become a vast no man’s land of “if you’re not for us, you’re against us” sentiments. Like it or not, even your fledgling Facebook business page is smack in the center of the battlefield.