Walworth County Economic Development Alliance Launches New Website

Signalfire launches WCEDA website

Walworth County Economic Development Alliance (WCEDA) has launched a newly redesigned website created by Delavan-based digital marketing agency, Signalfire. WCEDA is the county’s lead economic development agency that works with the state, regional and local business development organizations to create customized solutions supporting economic growth.

WCEDA was created in 2003 with the mission statement: Walworth County Economic Development Alliance is dedicated to improving the quality of life for Walworth County residents by working with public and private sector partners to advance efforts that create jobs and build private sector investment in our communities.

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Signalfire Produces Membership Promotional Video For Lakeland Animal Shelter

On Friday May 8th, Lakeland Animal Shelter unveiled a new video during the Second Chances Dinner, the non-profit organizations premier fundraising gala at The Abbey Resort. The eight-minute video was produced by Signalfire, a Delavan-based award winning digital marketing agency, and was shown to nearly 300 attendees. Signalfire was asked to produce the new video after the success of the Extreme Shelter Makeover promotional video, which launched earlier this spring.

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Historic YMCA Camp Edwards Launches Mobile Responsive Website

New Camp Edwards Website

Camp Edwards, a historic YMCA camp in East Troy, Wisconsin, has launched a newly redesigned website, www.CampEdwards.org, to better communicate with camp attendees, camp families, and organizations. Built with WordPress, one of the leading open source content management platforms, the Camp Edwards site boasts a variety of customized features that will showcase the amenities and staff that has been hosting campers since 1929.

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Signalfire Produces Animal Shelter Video Shedding Light On Need For New Facility

Signalfire concepts and produces fundraising video for new building project

Signalfire is proud to debut a new video appeal as part of Lakeland Animal Shelter’s Extreme Shelter Makeover campaign. The video outlines the critical situation Lakeland faces as their existing facility continues to strain under the rapidly increasing demand to shelter homeless or neglected animals in Walworth County. Lakeland is just under the halfway point of raising over $3 million needed and hopes the video will raise awareness of the situation.

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Signalfire Launches New Website For Delavan Lake Condominium Association

Mobile Responsive Website for Delavan Lake Condominium

Signalfire has launched a new mobile responsive website for The Delavan Club, a 132-unit condominium association nestled on the shores of Lake Delavan. The new website features easy online administration, event photo galleries, and a secure member area that contains an FAQ section, online reservation forms, a PDF library of important documents, and other critical owner news. The recently launched website will give unit owners easy access to critical news and information regarding their property association.

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Small Business Marketing Success Faces Its Greatest Peril From… Squirrels?

Small business owners shouldn't be distracted in marketing efforts

How often has this happened to you? You’re focused on a specific plan when something grabs your attention. You try and fight it, but it happens so suddenly. Your whole plan gets tossed aside for something different. Something newer. A cute, distracting animal with a furry tail. A squirrel. Just like in the Pixar movie, UP, the squirrels can shatter your focus.

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Lower Sugar River Watershed Association Partners With Signalfire For New Website

Environmental non-profit organization launches new website

Non-Profit Organization Dedicated to Care and Enjoyment of Water Resources Will Use Website To Educate and Coordinate

The Lower Sugar River Watershed Association (LSRWA) launched a new interactive website, www.lsrwa.org. LSRWA is an organization dedicated to empowering citizens with experience and knowledge to become stewards of the land and water resources in the Lower Sugar River Watershed in Southwestern Wisconsin. [Read more…]

Is Your Business Unknowingly Taking Sides On Social Issues or Politics?

Here there be trolls

Why Should Small Business and Non-Profits Watch Social and Political Comments Closely

Everyone has an opinion. Few things have empowered expressing our opinions as much as social media and the web. With just a few taps of our phones, a couple clicks on a mouse, or even changing a profile picture, we announce to the world our stances on a host of social, economic, and political topics. It’s not contained by “business versus personal” accounts, but represented by each of your team. The question is: can it hurt your business or organization? In a word—YES.

Social media “activism” has spawned a whole new level of divisiveness on the web. Without the repercussions of physically facing or communicating directly with people and the false sense of “harmless” ease which updates can be made, social media has become a vast no man’s land of “if you’re not for us, you’re against us” sentiments. Like it or not, even your fledgling Facebook business page is smack in the center of the battlefield.

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