For businesses and non-profit organizations, this iconic quote from the 1989 film Field of Dreams conjures images of customers or donors flocking towards you intent on giving you money. “They won’t know why,” says the movie, but it implies that customers will simply gravitate to you because of this accomplishment. Whether that goal is launching […]
News & Tips (from Signalfire)
Read the latest news and tips.
It’s true that almost everything we interact with on a daily basis uses some form of fuel. Our cars need gasoline, our phones need battery life, and our bodies need nutrients, in order to perform well. So, when it comes to our companies’ marketing efforts, why would it be any different? Truth be told, it’s […]
This year’s Big Game was, of course, one for the record books. Although extremely popular among football fans, America’s most watched game has also historically been the setting for some of the most iconic and effective TV commercials of all time. Here’s #TeamSignalfire’s Top 3:
Every New Year promises a renewed passion for self-improvement. The same goes for marketing your business.
It’s easy to fall into the trap of thinking a good website should never have to change. But with technology always changing, your business website has to work the way you need it to. Here’s a few tips you can do yourself!
The National Bank of Waupun (NBW) contacted Signalfire in 2016 to assist in their marketing efforts for the current year and beyond. The former NBW logo and branding had been in place for many years and was in need of an update. NBW was seeking a fresh, new look, along with a website and coordinated […]
Do you know what makes your brand different, better, or more enticing than your competitors’ brands? Or better yet: Are you effectively conveying it to your target audience within your digital content?
No matter which way you voted in yesterday’s U.S. Presidential election you were concerned with how everyone else was voting. I had an unquenchable thirst for data. I wanted all of the data in my hands and in real time.
Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday are now followed by Giving Tuesday, a day dedicated to charitable giving. Made popular by social media, this philanthropic effort is gaining wide popularity and participation by businesses and non-profit organizations alike.
Signalfire is pleased to announce the addition of Ian Harris as Digital Content Specialist. This new position will be in charge of strategic content planning, content development, and writing online content.
Bryan Giese, Project Manager at Signalfire, will be a volunteer escort for a Korean War veteran on the September 17th Stars and Stripes Honor Flight to Washington DC. Volunteers who escort Stars and Stripes Honor Flight veterans, also called Guardians, go through a stringent process and are required to cover their own expenses—including air fare.
Madison-based LSM Chiropractic coordinated with Badger Group of Fort Atkinson and Signalfire of Delavan to launch an award-winning, mobile responsive website.
Starting down the path of website development isn’t easy for a small business or non-profit organization. Our experienced Guides and Outfitters have put together a list of 10 critical points.
Most small businesses and non-profits immediately look to the programming and design as the only elements that impact budget. There are additional considerations that can have a huge impact on the development process.
Signalfire announced the new tourism website for Sturgeon Bay Visitor Center and the website for LSM Chiropractic have both received a 2016 American Web Design Award.
Signalfire’s Matthew Olson will be presenting “NOW WHAT? What to do with your business website AFTER launch” at the Walworth County Business EXPO and Career Fair on Tuesday, April 19th at 10:15 am.
Website design for industrial vacuuming and environmental services company focuses on great user experience
Newest edition showcases over 250 members and countless activities in Door County’s largest city. Signalfire is proud to announce the publication of the 2016 Activity Guide for Sturgeon Bay, Door County. Working in conjunction with the Sturgeon Bay Visitor Center in the heart of one of Wisconsin’s busiest tourism regions, the 2016 Activity Guide contains […]
Many small businesses have been using social media wrong. Very wrong. Small businesses and many non-profit organizations have been trying to build audiences on Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and likely several others. Growing the number of fans, followers, and subscribers is a mission because it is an easy metric to measure. Small businesses […]
Whether your small business is manufacturing tight tolerance sanitary pumps or offering bookkeeping services to fellow small businesses, improved search engine performance requires getting good content on your website. Regularly. For years, most businesses labored under the misconception when it came to search performance that great content didn’t matter as much as some secret lines […]
Aram Public Library in Delavan announces the launch of a newly designed logo and interactive website. Both logo and website were designed by Signalfire, an award winning creative agency also located in Delavan. A colorful logo will begin to be distributed in the coming weeks. The website features a design friendly to mobile phones […]
Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday are now followed by Giving Tuesday, a day dedicated to charitable giving. Made popular by social media, this philanthropic effort is gaining wide popularity and participation by businesses and non-profit organizations alike. For 2015, Giving Tuesday falls on December 1st. Read on to learn how non-profits […]
Delavan Lake Boat Shed, a wooden and classic boat repair and restoration company, has launched a new mobile responsive website showcasing their specialized craft. The website features extensive imagery of their craftsmanship and finished products ranging from classic wooden Kingfisher kayaks to Chris Craft pleasure boats from the 1920’s. To develop the website, Delavan Lake […]
Signalfire welcomes Bryan Giese as a Project Manager for the award-winning creative agency based in Delavan. Bryan will bring added value to an already strong team of professionals. As a recent marketing graduate from Madison College (formerly Madison Area Technical College), Bryan brings fresh ideas for social media and inbound marketing strategies. While a recent […]
Signalfire has won two 2015 Telly Awards in collaboration with Drywater Productions and Lakeland Animal Shelter. The Telly Awards has honored the very best film and video productions, groundbreaking online video content, and outstanding local, regional, and cable TV commercials and programs for 36 years.
Walworth County Economic Development Alliance (WCEDA) has launched a newly redesigned website created by Delavan-based digital marketing agency, Signalfire. WCEDA is the county’s lead economic development agency that works with the state, regional and local business development organizations to create customized solutions supporting economic growth. WCEDA was created in 2003 with the mission statement: Walworth […]
On Friday May 8th, Lakeland Animal Shelter unveiled a new video during the Second Chances Dinner, the non-profit organizations premier fundraising gala at The Abbey Resort. The eight-minute video was produced by Signalfire, a Delavan-based award winning digital marketing agency, and was shown to nearly 300 attendees. Signalfire was asked to produce the new video […]
Camp Edwards, a historic YMCA camp in East Troy, Wisconsin, has launched a newly redesigned website, www.CampEdwards.org, to better communicate with camp attendees, camp families, and organizations. Built with WordPress, one of the leading open source content management platforms, the Camp Edwards site boasts a variety of customized features that will showcase the amenities and […]
Content is what powers marketing. Imagine that all of your marketing tools are vehicles. Search engines, social media, email marketing, blogs, traditional media, advertising, and everything else out there are vehicles driving traffic to your website. To make each of those vehicles run, they need fuel. Content is fuel. The better the fuel, the better your marketing vehicles run.
Facebook has rolled out a new feature for your business or organization page, and it could make an impact to your use of the social media platform. If you haven’t visited your Facebook page recently, you might notice a new button in the top cover image area.