Signalfire Helps Rock County Humane Society Rebrand As Humane Society of Southern Wisconsin

HSSW-Banner-Brand

Rock County Humane Society Selects Signalfire For New Name And Look

Signalfire is proud to announce the brand launch of the Humane Society of Southern Wisconsin and their interactive website, www.PetsGoHome.org. Formerly known as the Rock County Humane Society, the century-old organization has been providing rescue and care for homeless pets as well as adoption services for those looking for animal companions. Signalfire provided the Janesville-based organization a new logo, marketing materials, and interactive website complete with donation module, blogs, and real-time animal adoption listings.

Speaking about the decision to rename the organization, Executive Director Brett Frazier says, “We’re a non-profit animal shelter. Like all non-profits, a majority of our funding comes from generous donations from our community. Our name has always made it seem like we’re a part of the County government, receiving government funding. It also made it seem like if you weren’t from Rock County, you couldn’t be a part of the Humane Society. The new name still reflects our commitment to all of Rock County, but it also invites anyone who wants to be a part of the Humane Society to do so no matter where they call home.”

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New Website? No Results? Why Updating Your Website Is So Important

get a website that works as hard as you do

“A tool left unused is a useless tool.”

I recently received an email from a client that built a website with us five or six years ago. Their concern was that they were not getting the results they had expected from their website. No stream of leads, no steady march of new clients, no increasing traffic. I built the website for them, when will the customers begin coming?

The question and concern was very legitimate. Why wasn’t the website giving them the exposure and lead generation it was designed to bring in? Looking into the website I quickly discovered it hadn’t been updated since 2011, and that was a new employee update. When I asked, “what’s new on the website?” I was rather startled by the reply, “why should I have to put anything on the website?”

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Case Study: Cancer Assault Challenge – Elkhorn, Wisconsin

Cancer Assault Challenge New Logo New Website

Fundraising Run Benefits from Signalfire’s Web Design and Branding Expertise

Cancer Assault Challenge (CAC) fundraises for the American Cancer Society by holding a 5K mud run each spring. The event helps raise awareness in the community as well as raising money for the ACS. Their event description says it all:

Our event is designed to get YOU OFF the couch, out of the house, having fun together and raising cancer awareness. In groups. In costumes. In mud. We don’t require training or any particular level of athleticism. Instead, we encourage you to “come as you are.”

CAC enjoyed a very successful first year, drawing over 400 runners and participants. However, their website needed an overhaul to provide a better user experience and to better tell their story. That’s when another satisfied client suggested that they contact Signalfire.

“Non-for-profits groups face a real challenge when it comes to marketing,” says Signalfire President Matthew Olson. “Funds are always tight, and it can be hard to justify spending them on marketing. We can help smaller organizations leverage their resources and do as much as possible without breaking their budget.”

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7 Questions To Ask About Designing A New Website

New webstites take thought and planningYou’ve decided you’ve got to “do something” about your website. Now what? Designing or developing a new website should not be started without some serious examination. We recommend spending some time assessing your own online efforts, talking with your best, as well as your newest customers, and investigating the online efforts of your competition.

Knowing what works for you, establishing goals, and mapping a course to success will deliver a far greater return on this critical investment. It’s a good idea to get a notebook or create a file to keep a record of your answers.

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Much More Than A Website: Signalfire Manages Brand of Environmental and Building Renovation Services Company

Balestrieri Group, Elkhorn, Wisconsin

graphic design, printing, print management Balestrieri Environmental & Development, Inc. provides environmental and building renovation services for the commercial and industrial markets throughout the Midwest. Formed in 1992, the firm quickly established themselves as a high quality provider. However, establishing a well-defined brand in their crowded, low-barrier industry wasn’t as easy. They knew they had a great story to tell, but were struggling to do it on their own. To make matters worse, the web development firm they hired in 2012 to re-do their outdated HTML website couldn’t deliver. That’s when Signalfire, a hybrid digital branding and web development agency, arrived on the scene.

“The first thing we did was listen,” recalled Matthew Olson, president of Signalfire. “Previous agencies didn’t take time to dig deep and understand the client’s culture, core brand identity, and what we call “true-north goals.” Our process is to work closely with the client to help them articulate who and where they are in the market space and what success means to them.”

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Looking for Better SEO Performance? Start with Your Content!

Content writing, editing, managementSmall business search engine improvement is not for the feint of heart. Google, Bing, Yahoo, and countless other search engines have been updating their mathematical algorithms to give users improved search results. The downside is that most businesses and non-profit groups don’t really know how to keep up. One thing has rung true above everything else:

Great Content = Great Search Performance.

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Will Your Email Marketing Be Hurt by Gmail’s New Categories?

Changes to Google Gmail May Reduce the Open Rates of Your Email Marketing Campaigns

The email marketing world is currently being shaken up by Google’s recent change to Gmail’s inbox. A new auto-sorting feature places many email newsletters and solicitations into a separate category folder, “Promotions,” and not the main Inbox. For users this change has met with mixed reviews, but for businesses that rely on the power of email marketing—things just got real.

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7 Questions To Ask About A Business Website

You’ve decided you’ve got to “do something” about your website. Now what? Designing or developing a new website should not be started without some serious examination. We recommend spending some time assessing your own online efforts, talking with your best as well as your newest customers, and investigating the online efforts of your competition.

Knowing what works for you, establishing goals, and mapping a course to success will deliver a far greater return on this critical investment. It’s a good idea to get a notebook or create a file to keep a record of your answers.

[Read more...]

Mobile Friendly vs Mobile Optimized vs Responsive Design: What You Need To Know About The Mobile Version of Your Website

25-tim-hortonsMaking a website mobile ready is pretty high on the request list for businesses and organizations developing a new website. However, there are a flurry of terms surrounding mobile. Mobile friendly, mobile optimized, and a newer term: responsive design. What is the difference between them? Why is it important?

In fall 2012 Peter Sondergaard, senior vice president at Gartner, a world-wide IT analysis and research company, projected that by 2014 there will be more web browsing from mobile devices than on traditional desktops or laptops. We’ve seen our own clients’ website analytics for mobile users jump from an average of 5-8% in 2010 to 16-20% in 2011. 2012 is showing a similar increase. There is no doubt that mobile cannot be ignored.

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