The National Bank of Waupun (NBW) contacted Signalfire in 2016 to assist in their marketing efforts for the current year and beyond.

The former NBW logo and branding had been in place for many years and was in need of an update. NBW was seeking a fresh, new look, along with a website and coordinated marketing materials to launch their refreshed brand.

The major challenge of this rebranding effort for Signalfire was keeping current customers informed that the local bank was changing its look, but not its ownership group.

Rebranding for Modern Solutions

Initially, Signalfire presented three different logo concepts to the board of directors. After a series of thorough discussions and revisions, NBW and Signalfire agreed to move forward with a fresh, sleek logo.

The updated design incorporated a new color pallet, while maintaining the existing shade of red.

NBW’s new logo demonstrates the bank’s ability to be modern, yet celebrates the three centuries of business they have enjoyed.

Updating Marketing Materials and Brand Awareness

With a new logo design agreed upon, Signalfire worked with NBW to create new stationary and branding materials. Updated business cards, envelope designs, letterhead, and brochures were then laid out to integrate the new logo concept.

NBW utilized print ads with a consistent feel to help promote the new look and placed billboard displays in high traffic areas surrounding the banks location. These billboards were used to further emphasize NBW’s great, new logo and maintained the stability of a great local bank.

Radio ads were also written and recorded, helping to further inform current and potential customers of the updated brand.

Redesigning a Website for Online Banking

In tandem with rolling out a new logo, Signalfire redesigned the NBW website. The updated site was created with the best user experience practices in mind.

Large slider images were used to promote the many services offered, and easy to find log-in areas were placed on the homepage for customers to utilize their online banking options.

Also included was user-friendly navigation to more naturally help users determine their personal or business banking solutions.

Ongoing Marketing Solutions

As the partnership between NBW and Signalfire has grown, preliminary work on the creation of an ad campaign for the coming year has been initiated.

After researching regional and national trademarks as well as other usage restrictions, Signalfire vetted the “your solutions bank” campaign tagline for NBW.

The goal of this tagline is to create a brand image that will differentiate NBW from other banks, and – so far – it has been met with a very positive response.


If you’d like to know how Signalfire can help your business refresh its brand or develop a new website, we’d love to chat. Give us a call at 262-725-4500 or send us an email.

Remember two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun? McDonalds taught us, early on in life, that something as simple as special sauce could catapult a brand ahead of its competitors.

We understand that businesses have to differentiate themselves from others in their industry. And although individual companies may seem similar on the surface, each has something unique to offer – a special sauce, if you will.

This begs the question: Do you know what makes your brand different, better, or more enticing than your competitors’ brands? Or better yet: Are you effectively conveying it to your target audience within your digital content?

Google craves great content.

Picture this. Your brand is a Big Mac, and your content is all the juicy, delicious, flavorful ingredients that go into it. Add some unique selling points (aka special sauce) and you have some powerful pull factors to drive customer engagement and search engine performance.

Search engines look over the words, the photos – the meat of your website. They scan your content searching for the best, most relevant answers to the many questions people search for each and every day. How your content marketing answers those questions will land you either higher or lower on Google’s results pages.

In order to rank higher than your competitors, you’ll need to reveal some of your special sauce. No, this doesn’t mean you have to give away the proprietary information that makes your company different. What it does mean is that you should be placing new content on your website on a regular basis.

Manufacturing marketers with content marketing

What goes on your burger?

Adding unique content can come in a variety of forms, and deciding the types content to create depends on your own, unique selling points.

Are you a non-profit looking to add a personal touch to your organization? You could add employee bio pages to showcase your talented team members. Are you a large manufacturing corporation launching a new product line? Highlight its main features and advantages in a blog post or news release.

Updating your site with fresh content on a weekly, monthly, even quarterly basis (depending on your industry) helps search engines find you, distinguishing your brand in front of potential customers. By tailoring your content toward the most searched phrases in your industry, you’re actually feeding Google the types of food it desires.

Content marketing

Sounds great! But, who has time for this?

If you’re thinking, “I have no clue where to start, and I don’t have any extra time to dedicate to content generation,” you’re not alone. Like many of us, the staff in your office may already be feeling the pressure to get their work completed on time.

So, how do companies create effective web content?

Traditional solutions would be giving the responsibility to a current employee or hiring a new one. But if you’re a small business, it may be difficult to justify hiring an additional worker to focus on website and social media updates. Can I afford to pay them, and where would they sit?

On the other hand, keeping it in-house could overload a current team member, bringing down their quality of work – or morale. Luckily, there is a third option.

We’ll work alongside you to create an effective content marketing plan, helping your website perform the way you need it to and highlighting the special sauce of your brand.

Pay a professional to do it.

Signalfire can help. We’re available to sit down with you on a regular basis and learn more about your business and industry. Our digital content specialists have the tools to improve your SEO (search engine optimization) and help you stand out among your competitors.

We’ll work alongside you to create an effective content marketing plan, helping your website perform the way you need it to and highlighting the special sauce of your brand.

Signalfire also specializes in social media management and email marketing to help open new avenues of communication between you and your potential customers.

Why not give us a shot? Find out how Signalfire can help grow your business by reaching out via email or phone at 262-725-4500.

No matter which way you voted in yesterday’s U.S. Presidential election you were concerned with how everyone else was voting. Like you, I wanted to know what polls were still open, where the Electoral College tally fell, and granular vote return details about other battleground states. I had an unquenchable thirst for data. I wanted all of the data in my hands and in real time.

Whether it started with my love for Google Analytics, a 24-hour cable news cycle, or the nature of the web in general, I have become a fiend for finding the “purest” data and interpreting it myself. I don’t like the talking heads on the news stations. I obviously cannot trust a poll—not even from or it would seem. Where could I get reliable data that wasn’t tainted by Fox News, CNN, or MSNBC?

The New York Times delivered. They understood two critical words: DATA. VISUALIZATION. Their election night portion of their website was more than a phenomenal display of data, but the user design created an environment where the tidal wave of numbers made sense to an Excel-impaired creative like me.

Storytelling Worked For Visualizing Election Data

From metered dials and county-level maps to precinct reports and probability percentage of a specific outcome was both addictive and intoxicating. In short—the data told a story. It was a story that captivated me and was continually being refreshed.

Presidential Election Data Dials

From national level “outcome dials” to more local results, the New York Times delivered easy to understand visuals.

State of Michigan Presidential Election Breakdown

Critical battleground states (MI shown) were mapped, but were just the prelude of the data storytelling.

Presidential Data Visualization in Michigan

Clickable county-by-county returns showed more than just vote counts, but also the number of precincts outstanding. This brief historical perspective helped give context to the data.

Michigan Predictive Dials

Easy to understand forecasting data dials gave users the ability to draw their own conclusions based on returns.

Why Does Data Visualization Matter?

A professional colleague and phenomenal technical communicator once impressed on me the difference between data and information. Data is the raw material. Information is the finished product. Data visualization is important because it lays out the raw materials in an effective fashion allowing you to develop your own finished product. The faster and easier you arrive at the finished product or conclusion the more valuable the design.

The New York Times has a great history of recognizing great design. I believe this risk-taking by developing a great user experience for their data paid off. From being used by cable news stations to being my second (primary, really) screen during the returns demonstrates that being a data source can be even more critical than being an information source.

Conclusion— Be a Data Storyteller

I believe the New York Times just set a high bar for election data visualization. However, data is used by so many industries in countless ways. Look at your own business. How could your data tell a story? Not all data needs to flow in real time, maybe it is a bit more static. Whether it comes as an infographic, a dashboard, or an interactive app, make sure your data visualization is telling a story your community would like to engage.

Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday are now followed by Giving Tuesday, a day dedicated to charitable giving. Made popular by social media, this philanthropic effort is gaining wide popularity and participation by businesses and non-profit organizations alike. For 2016, Giving Tuesday falls on November 29th. Read on to learn how non-profits and businesses can get involved.


What Is Giving Tuesday?

In 2012, New York’s 92nd Street Y, a Jewish cultural and community organization, partnered with the United Nations Foundation to begin Giving Tuesday as a global day of giving. Three years later the day is growing in popularity and becoming more recognizable.  As the first Tuesday after Thanksgiving approaches there are ways to get involved.


Digital Content Specialist

Signalfire is pleased to announce the addition of Mr. Ian Harris as
Digital Content Specialist.

This new position will be in charge of strategic content planning, content development, and writing online content. Duties will include managing social media platforms, writing company blogs, developing website content, and implementing email marketing campaigns for clients in a variety of industries.

“It is the Digital Content Specialist’s responsibility to develop great lines of communication with clients,” says Harris. “I’ll strive to share each brand’s unique story and tell it through a variety of digital channels.”

Ian graduated from the University of Wisconsin-Whitewater in 2015 with a Bachelor’s degree in Journalism with an Advertising emphasis. He comes with experience as a Marketing Assistant in the construction and service industry. Previously he consulted for a small music company helping to enhance and build its digital brand through blog writing, social media management, and email campaigns.

“Ian is passionate about helping businesses achieve their marketing goals,” says Matthew Olson, founder and owner of Signalfire. “His belief that ‘every brand has a story worth sharing’ perfectly fits Signalfire’s client-driven culture.”

To learn more about Ian or the rest of Signalfire’s team, visit our team page. If you’re looking to develop some fantastic web content for blogs, social media, or most any other outlet—ask for a quote.

Bryan Giese, Project Manager at Signalfire, will be a volunteer escort for a Korean War veteran on the September 17th Stars and Stripes Honor Flight to Washington DC. Volunteers who escort Stars and Stripes Honor Flight veterans, also called Guardians, go through a stringent process and are required to cover their own expenses—including air fare.

“I applied to be a Guardian three years ago,” says Signalfire’s Giese, “at the time, I doubted the chance would come.”

All of that changed over the summer when Giese received a voicemail from Stars and Stripes Honor Flight. (more…)

Madison-based LSM Chiropractic coordinated with Badger Group of Fort Atkinson and Signalfire of Delavan to launch an award-winning, mobile responsive website. Launched in Spring 2016, LSM Chiropractic’s new website is easier for visitors to navigate, provides more options for potential patients, and mobile-specific features helpful for users driving to or making an appointment.

“The user experience is critical,” says Sarah Lobdell, Project Manager at Signalfire, the Delavan-based digital agency who designed and constructed the website, “A great mobile experience was LSM’s priority.”



10 Things Your Marketing Outfitters Want You to Know Before Developing a Great Website

1.) Websites Are Born

Successful websites are born. Websites need care, attention, and a steady diet of content to make it on the web. We strongly advise against building a website and just letting it sit.

2.) Build Your Website Right, The First Time

No half-baked plans or development shortcuts with Signalfire. It might take us a bit longer and our budget might be a bit higher, but we build websites for the long haul.

3.) The Cost to Develop A Website Is More Than Programming

Developing a website is more than programming costs. There are four main segments in planning your website budget. Domain name, hosting, development, and maintenance. Read about them here.

4.) Content is Everything

Great website content powers successful websites. Clients are responsible for writing the content. If you need help writing content, we can help. While you know your business best our writers can sit with you to create fantastic written content.

5.) The Power of Photography

Impactful websites also need stunning photography. If you don’t have photography, we can recommend some great photographers. Stock photos will work in a pinch. Don’t just pull images from Google Image Search. You will get a lovely cease and desist letter from the image owner or a bill from the photographer. Yes, they win in court.

6.) SEO Is Not a One-Time Thing

Being successful with search engines is a priority for every website owner. Good search performance takes time, a lot of content, and keeping your website up to date. Nothing happens overnight.

7.) Live and Die By Metrics

Learn to love data. Tools like Google Analytics and Google Search Console will give you in-depth insight into the customers coming to your website. This is where the real search engine performance happens.

8.) Your Computer Versus My Computer

No two web browsers are alike which means your website will display slightly differently across different browsers and operating systems. From the wide variety of devices to the even wider variety of user options, understanding that few users will see the website exactly the same way is important.

9.) Murphy’s Law

When you have a website, stuff happens. Hosting will go down. Your website might get hacked. You will lose your password. Please stay calm. It will happen to everyone at some point. Signalfire can help address stuff when it happens.

10.) Even Websites Have a Shelf Life

A website will be ready for a redesign in about two (2) to three (3) years. In about that much time, enough will have changes for mobile devices, browsers, and user behavior that a redesign will make sense. Plan for it by making a list of websites you like and websites you don’t. Assemble a list of features and functions that might become crucial to your marketing efforts. Most importantly — never stop updating your website.

Looking for more help to get ready for your website development? We’ve created several worksheets to help. Otherwise, request a quote from Signalfire.

Small Business Website Development Worksheet

Small Business Website Development Worksheet

E-Commerce Project Worksheet

E-Commerce Website Planning Worksheet

Building a Website Involves More Than Just Development

When planning website development, don’t overlook the details that fall outside traditional website development costs.

There are a lot of considerations when building a website. Most small businesses and non-profits immediately look to the programming and design as the only elements that impact budget. There are additional considerations that can have a huge impact on the development process. Considering details such as choosing a domain name or selecting the right maintenance plan can give you a more realistic outlook for budgeting.


Signalfire, a Delavan-based branding and digital agency, announced the new tourism website for Sturgeon Bay Visitor Center ( in Door County and the website for Madison-based Chiropractic group LSM Chiropractic ( have both received Graphic Design USA’s 2016 American Web Design Award.

Graphic Design USA’s annual American Web Design Award received over 1,200 entries in 2016. Winners were selected based on design, user experience quality, and quality of web development.

“We’re honored to receive recognition,” says Signalfire’s owner Matthew Olson, “our team of designers and developers worked hard to make both websites a real success. This award recognizes their creativity, expertise, and passion.”

Sturgeon Bay Door County Website DevelopmentSturgeon Bay Visitor Center Website Sets Standard for Tourism Promotion

“The Sturgeon Bay Visitor Center website needed to deliver an incredible user experience,” says Lisa Oren, Signalfire’s project manager for tourism-related clients. “From our initial creative designs to the details of the customized business membership experience—the website has been an incredible example of what Signalfire can do.”

“Signalfire has been our marketing partner since 2007,” says Sturgeon Bay Visitor Center’s Executive Director, Pam Sieler. “When the time came to develop a fresh, new website, we knew Signalfire was the best choice.”

The Sturgeon Bay Visitor Center is a fully mobile responsive website and features a sortable, searchable business directory; a printable community calendar; a member support system that allows every business member to login to make edits, renew subscriptions, and place calendar events; and a host of other features to make it a premier tourism website.

Madison Website DesignLSM Chiropractic Website Meant for Mobile

“Mobile users were the priority,” says Sarah Lobdell, project manager at Signalfire. “From brainstorming the first sketches to rolling out the finished website, keeping a great mobile experience was our primary goal.”

LSM Chiropractic needed a website that helped patients make appointments, find a chiropractor that accepted their insurance, get directions to the nearest location, and provide a library of useful information ranging from exercise videos to product suggestions. Each feature had to function and look beautiful on mobile devices.

“It’s a compliment to our creative team and our development team,” says Olson. “ has become the website we showcase for mobile user experience.”

Signalfire continues to develop a reputation for creative marketing, website design, and brand strategy.

“We’re known for our website design, but we’ve also won awards in logo design, graphic design, and video production,” says Olson. “We’re a full service design agency serving clients in numerous industries across North America.”

Signalfire provides award-winning design and creative services that include logo design, graphic design, web design, social media management, email marketing, content management, and video production. To contact Signalfire, click here or call (262) 725-4500.

Signalfire’s Matthew Olson will be presenting a special breakout website marketing session at the Walworth County Business EXPO and Career Fair on Tuesday, April 19th at 10:15 am. The presentation, “NOW WHAT? What to do with your business website AFTER launch” will offer small businesses and non-profit organizations insight into website maintenance and marketing strategies to make the most of their web presence. Discussions will include search engine strategies, email marketing, social media, and blogging.


Website Design For Industrial Vacuuming and Environmental Services Company Focuses On Great User Experience

Great Lakes Power Vac’s new easy-to-use website focuses on delivering content to its visitors. Through educational materials like blog posts and white papers, visitors can familiarize themselves with the many services the company provides.

Great Lakes Power Vac (GLPV) contracted with Signalfire, an award-winning digital marketing agency in Delavan to develop the website. Signalfire began with an extensive needs analysis of GLPV.


Newest edition showcases over 250 members and countless activities in Door County’s largest city.

Signalfire is proud to announce the publication of the 2016 Activity Guide for Sturgeon Bay, Door County. Working in conjunction with the Sturgeon Bay Visitor Center in the heart of one of Wisconsin’s busiest tourism regions, the 2016 Activity Guide contains useful travel and destination information for Door County’s largest and busiest city.

“This represents the tenth year Signalfire has coordinated with Sturgeon Bay Visitor Center in developing this activity guide,” says Signalfire owner Matthew Olson. “We’re thrilled to be part of SBVC’s team in promoting such a dynamic city.”


Many small businesses have been using social media wrong. Very wrong.

Small businesses and many non-profit organizations have been trying to build audiences on Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and likely several others. Growing the number of fans, followers, and subscribers is a mission because it is an easy metric to measure. Small businesses see audience building as a way to increase customers or leads. Increasing engagement on social media brings about more leads, so naturally a business will want to engage as large of an audience as possible.

And it’s here where you’ve been getting it all wrong.


Whether your small business is manufacturing tight tolerance sanitary pumps or offering bookkeeping services to fellow small businesses, improved search engine performance requires getting good content on your website. Regularly.

For years, most businesses labored under the misconception when it came to search performance that great content didn’t matter as much as some secret lines of programming. Search engine optimization (SEO) was this secret wizardry that was only shared with a select few at an astronomical price. Nothing is further from the truth.



Delavan Website Launch

Aram Public Library in Delavan announces the launch of a newly designed logo and interactive website. Both logo and website were designed by Signalfire, an award winning creative agency also located in Delavan. A colorful logo will begin to be distributed in the coming weeks. The website features a design friendly to mobile phones and tablets as well as easy access to Aram’s many inter-library programs.


Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday are now followed by Giving Tuesday, a day dedicated to charitable giving. Made popular by social media, this philanthropic effort is gaining wide popularity and participation by businesses and non-profit organizations alike. For 2015, Giving Tuesday falls on December 1st. Read on to learn how non-profits and businesses can get involved.


What Is Giving Tuesday?

In 2012, New York’s 92nd Street Y, a Jewish cultural and community organization, partnered with the United Nations Foundation to begin Giving Tuesday as a global day of giving. Three years later the day is growing in popularity and becoming more recognizable.  As the first Tuesday after Thanksgiving approaches there are ways to get involved.

Delavan Lake Boat Shed Launches New Website

Delavan Lake Boat Shed, a wooden and classic boat repair and restoration company, has launched a new mobile responsive website showcasing their specialized craft. The website features extensive imagery of their craftsmanship and finished products ranging from classic wooden Kingfisher kayaks to Chris Craft pleasure boats from the 1920’s. To develop the website, Delavan Lake Boat Shed turned to Signalfire, an award-winning agency also based in Delavan.


SF-Headshot_Giese_300Signalfire welcomes Bryan Giese as a Project Manager for the award-winning creative agency based in Delavan. Bryan will bring added value to an already strong team of professionals. As a recent marketing graduate from Madison College (formerly Madison Area Technical College), Bryan brings fresh ideas for social media and inbound marketing strategies.

While a recent graduate for marketing, Bryan brings over a decade of experience in the health care industry as an operating room / emergency room nurse, EMT, and volunteer fire fighter. His marketing experience has been with Andretti Sports Marketing as well as freelance work with small businesses.

“I’m thrilled to join Signalfire,” says Giese. “Signalfire’s range of services and fresh approach to small business marketing is exciting, but the collaborative culture made me want to be a part of the team.”

“From our first interview, we knew Bryan would fit right in,” says Matthew Olson, Signalfire’s President. “We’ve got a tight-knit team and we sought someone who had the right skills but also the right personality. Bryan’s people skills, organization, and experience all clicked with the entire team.”

Giese will be focused on overseeing new clients as well as working with existing clients in the manufacturing and construction industries. Bryan can be reached by email and (262) 725-4500. You can learn more about Signalfire online at

Signalfire, a Delavan-based award winning creative digital and branding agency, has won two 2015 Telly Awards in collaboration with Drywater Productions and Lakeland Animal Shelter. The Telly Awards has honored the very best film and video productions, groundbreaking online video content, and outstanding local, regional, and cable TV commercials and programs for 36 years.

Telly Award WinnerSignalfire was awarded the 2015 Award for Fundraising Promotion Online Video Online Webisodes, Segments, or Promotional Pieces- Charitable Not-for-Profit and the 2015 Award for Fundraising Promotion Online Video-Online Webisodes, Segments, or Promotional Pieces-Fund Raising. The video was entitled Lakeland Animal Shelter’s Extreme Shelter Makeover and was produced to promote the capital campaign for Lakeland Animal Shelter, located in Elkhorn, WI.


Signalfire launches WCEDA website

Walworth County Economic Development Alliance (WCEDA) has launched a newly redesigned website created by Delavan-based digital marketing agency, Signalfire. WCEDA is the county’s lead economic development agency that works with the state, regional and local business development organizations to create customized solutions supporting economic growth.

WCEDA was created in 2003 with the mission statement: Walworth County Economic Development Alliance is dedicated to improving the quality of life for Walworth County residents by working with public and private sector partners to advance efforts that create jobs and build private sector investment in our communities.


On Friday May 8th, Lakeland Animal Shelter unveiled a new video during the Second Chances Dinner, the non-profit organizations premier fundraising gala at The Abbey Resort. The eight-minute video was produced by Signalfire, a Delavan-based award winning digital marketing agency, and was shown to nearly 300 attendees. Signalfire was asked to produce the new video after the success of the Extreme Shelter Makeover promotional video, which launched earlier this spring.


New Camp Edwards Website

Camp Edwards, a historic YMCA camp in East Troy, Wisconsin, has launched a newly redesigned website,, to better communicate with camp attendees, camp families, and organizations. Built with WordPress, one of the leading open source content management platforms, the Camp Edwards site boasts a variety of customized features that will showcase the amenities and staff that has been hosting campers since 1929.


Five Ways To Make Your Content Awesome

Content is what powers marketing. Imagine that all of your marketing tools are vehicles. Search engines, social media, email marketing, blogs, traditional media, advertising, and everything else out there are vehicles driving traffic to your website. To make each of those vehicles run, they need fuel. Content is fuel. The better the fuel, the better your marketing vehicles run. Well tuned and fully fueled marketing vehicles mean success for your business or organization.

Here are five quick rules f0r taking your online content from ho-hum to search engine magnets.



Facebook has rolled out a new feature for your business or organization page, and it could make an impact to your use of the social media platform. If you haven’t visited your Facebook page recently, you might notice a new button in the top cover image area. This small button prompts the user to click more than just the “Like” button.

The “Create Call to Action” button is a small addition that will give the user the ability to be linked to an outside website. The “Call to Action” button may sound like common sense from a marketing perspective, but this button represents an important shift in your relationship with Facebook. Instead of just being able to drive traffic through post links, you now have the ability to drive traffic directly from your Business page. (more…)

Updated: February 17, 20015

Signalfire President Matthew Olson will be presenting Leveraging Your Website at the Walworth County Economic Development’s Valuable Business Resource Event on Tuesday, February 17, 2015. Being hosted by The Abbey in Fontana, Wisconsin, the free seminar will include an economic development forum from 7:30 am to 9:00 am followed by Signalfire’s presentation from 9:00 am to 10:00 am.

Valuable Business Resource Event

“This event is perfect for entrepreneurs, start-ups, and small business owners looking for valuable information on everything from financing to marketing,” says Walworth County Economic Development Alliance (WCEDA) Executive Director Derek D’Auria.

The 7:30 am forum will include representatives from ten different government and economic development agencies. These organizations will be able to answer a wide variety of questions ranging from financing to workforce development.


Signalfire concepts and produces fundraising video for new building project

Signalfire is proud to debut a new video appeal as part of Lakeland Animal Shelter’s Extreme Shelter Makeover campaign. The video outlines the critical situation Lakeland faces as their existing facility continues to strain under the rapidly increasing demand to shelter homeless or neglected animals in Walworth County. Lakeland is just under the halfway point of raising over $3 million needed and hopes the video will raise awareness of the situation.


Signalfire is pleased to announce the promotion of Jodi Heisz to the position of Associate Creative Director. Heisz joined Signalfire in 2012 as an Art Director and has overseen numerous projects resulting in three creative awards for the Delavan-based digital agency.

As Associate Creative Director, Heisz will oversee the creative process for many of Signalfire’s clients. Duties will include strategic planning, branding, campaign brainstorming, and creative design. In addition, Heisz will supervise internal personnel as well as other creative service providers.

“Jodi’s creativity and depth of knowledge is a significant asset for Signalfire and our clients,” says Signalfire President Matthew Olson. “As we’ve grown, she’s really stepped up to be a creative leader in our agency. Clients trust her creative intuition and detailed process.”

Heisz also has a passion for both practicing and teaching martial arts and achieved a 4th Dan Black Belt in Ki Mudo in 2014. Heisz and her family call Delavan home and are active with both Delavan Christian School and Chapel on the Hill Community Church.

Signalfire is an award-winning, creative digital and branding agency that specializes in website design, logo design, graphic design, email marketing, social media management, and content writing. From their Delavan office, Signalfire supports clients in Wisconsin, Illinois, and other locations across the United States and Canada. You can learn more about Signalfire on their website,


The Draft Haus in Sturgeon Bay, Door County has seen a lot of changes in the last several months. A new chef, a smartly redecorated interior, a new menu, and now a new website— Manger and Chef Matt MacMillen wanted a simple website that could be easily updated to feature a dynamic menu, but keep the traditional feel of a sports bar. Simple design didn’t mean skimping on the website’s features.


Mobile Responsive Website for Delavan Lake Condominium

Signalfire has launched a new mobile responsive website for The Delavan Club, a 132-unit condominium association nestled on the shores of Lake Delavan. The new website features easy online administration, event photo galleries, and a secure member area that contains an FAQ section, online reservation forms, a PDF library of important documents, and other critical owner news. The recently launched website will give unit owners easy access to critical news and information regarding their property association.