Rock County Humane Society Selects Signalfire For New Name And Look
Signalfire is proud to announce the brand launch of the Humane Society of Southern Wisconsin and their interactive website, www.PetsGoHome.org. Formerly known as the Rock County Humane Society, the century-old organization has been providing rescue and care for homeless pets as well as adoption services for those looking for animal companions. Signalfire provided the Janesville-based organization a new logo, marketing materials, and interactive website complete with donation module, blogs, and real-time animal adoption listings.
Speaking about the decision to rename the organization, Executive Director Brett Frazier says, “We’re a non-profit animal shelter. Like all non-profits, a majority of our funding comes from generous donations from our community. Our name has always made it seem like we’re a part of the County government, receiving government funding. It also made it seem like if you weren’t from Rock County, you couldn’t be a part of the Humane Society. The new name still reflects our commitment to all of Rock County, but it also invites anyone who wants to be a part of the Humane Society to do so no matter where they call home.”