Facebook has rolled out a new feature for your business or organization page, and it could make an impact to your use of the social media platform. If you haven’t visited your Facebook page recently, you might notice a new button in the top cover image area. This small button prompts the user to click more than just the “Like” button.
The “Create Call to Action” button is a small addition that will give the user the ability to be linked to an outside website. The “Call to Action” button may sound like common sense from a marketing perspective, but this button represents an important shift in your relationship with Facebook. Instead of just being able to drive traffic through post links, you now have the ability to drive traffic directly from your Business page. [Read more…]