On Friday May 8th, Lakeland Animal Shelter unveiled a new video during the Second Chances Dinner, the non-profit organizations premier fundraising gala at The Abbey Resort. The eight-minute video was produced by Signalfire, a Delavan-based award winning digital marketing agency, and was shown to nearly 300 attendees. Signalfire was asked to produce the new video after the success of the Extreme Shelter Makeover promotional video, which launched earlier this spring.
Camp Edwards, a historic YMCA camp in East Troy, Wisconsin, has launched a newly redesigned website, www.CampEdwards.org, to better communicate with camp attendees, camp families, and organizations. Built with WordPress, one of the leading open source content management platforms, the Camp Edwards site boasts a variety of customized features that will showcase the amenities and staff that has been hosting campers since 1929.
Content is what powers marketing. Imagine that all of your marketing tools are vehicles. Search engines, social media, email marketing, blogs, traditional media, advertising, and everything else out there are vehicles driving traffic to your website. To make each of those vehicles run, they need fuel. Content is fuel. The better the fuel, the better your marketing vehicles run. Well tuned and fully fueled marketing vehicles mean success for your business or organization.
Here are five quick rules f0r taking your online content from ho-hum to search engine magnets.
Facebook has rolled out a new feature for your business or organization page, and it could make an impact to your use of the social media platform. If you haven’t visited your Facebook page recently, you might notice a new button in the top cover image area. This small button prompts the user to click more than just the “Like” button.
The “Create Call to Action” button is a small addition that will give the user the ability to be linked to an outside website. The “Call to Action” button may sound like common sense from a marketing perspective, but this button represents an important shift in your relationship with Facebook. Instead of just being able to drive traffic through post links, you now have the ability to drive traffic directly from your Business page. [Read more…]
Updated: February 17, 20015
Signalfire President Matthew Olson will be presenting Leveraging Your Website at the Walworth County Economic Development’s Valuable Business Resource Event on Tuesday, February 17, 2015. Being hosted by The Abbey in Fontana, Wisconsin, the free seminar will include an economic development forum from 7:30 am to 9:00 am followed by Signalfire’s presentation from 9:00 am to 10:00 am.
“This event is perfect for entrepreneurs, start-ups, and small business owners looking for valuable information on everything from financing to marketing,” says Walworth County Economic Development Alliance (WCEDA) Executive Director Derek D’Auria.
The 7:30 am forum will include representatives from ten different government and economic development agencies. These organizations will be able to answer a wide variety of questions ranging from financing to workforce development.
Signalfire concepts and produces fundraising video for new building project
Signalfire is proud to debut a new video appeal as part of Lakeland Animal Shelter’s Extreme Shelter Makeover campaign. The video outlines the critical situation Lakeland faces as their existing facility continues to strain under the rapidly increasing demand to shelter homeless or neglected animals in Walworth County. Lakeland is just under the halfway point of raising over $3 million needed and hopes the video will raise awareness of the situation.
Signalfire is pleased to announce the promotion of Jodi Heisz to the position of Associate Creative Director. Heisz joined Signalfire in 2012 as an Art Director and has overseen numerous projects resulting in three creative awards for the Delavan-based digital agency.
As Associate Creative Director, Heisz will oversee the creative process for many of Signalfire’s clients. Duties will include strategic planning, branding, campaign brainstorming, and creative design. In addition, Heisz will supervise internal personnel as well as other creative service providers.
“Jodi’s creativity and depth of knowledge is a significant asset for Signalfire and our clients,” says Signalfire President Matthew Olson. “As we’ve grown, she’s really stepped up to be a creative leader in our agency. Clients trust her creative intuition and detailed process.”
Heisz also has a passion for both practicing and teaching martial arts and achieved a 4th Dan Black Belt in Ki Mudo in 2014. Heisz and her family call Delavan home and are active with both Delavan Christian School and Chapel on the Hill Community Church.
Signalfire is an award-winning, creative digital and branding agency that specializes in website design, logo design, graphic design, email marketing, social media management, and content writing. From their Delavan office, Signalfire supports clients in Wisconsin, Illinois, and other locations across the United States and Canada. You can learn more about Signalfire on their website, www.Signalfire.us.
The Draft Haus in Sturgeon Bay, Door County has seen a lot of changes in the last several months. A new chef, a smartly redecorated interior, a new menu, and now a new website—www.TheDraftHaus.com. Manger and Chef Matt MacMillen wanted a simple website that could be easily updated to feature a dynamic menu, but keep the traditional feel of a sports bar. Simple design didn’t mean skimping on the website’s features.
Signalfire has launched a new mobile responsive website for The Delavan Club, a 132-unit condominium association nestled on the shores of Lake Delavan. The new website features easy online administration, event photo galleries, and a secure member area that contains an FAQ section, online reservation forms, a PDF library of important documents, and other critical owner news. The recently launched website will give unit owners easy access to critical news and information regarding their property association.
Delavan-based creative branding and digital agency, Signalfire, has won three national design awards in the 52nd annual American Graphic Design Awards from Graphic Design USA (http://gdusa.com), a New York-based advertising publication. Signalfire was recognized for two different website designs and one brand development project. Each award is given for a specific creative project completed in 2013 or 2014 and received over 10,000 entries.
“With each project,” says Matthew Olson, Signalfire’s Owner and Creative Director, “our creative and development team really went the extra mile. These awards validate their hard work and passion for understanding the client’s desire.” The two non-profit websites recognized by Graphic Design USA were Worldbuilders and Lower Sugar River Watershed Association. [Read more…]