Signalfire Wins Three National Design Awards

Signalfire wins national design award for websites and logo design

Delavan-based creative branding and digital agency, Signalfire, has won three national design awards in the 52nd annual American Graphic Design Awards from Graphic Design USA (http://gdusa.com), a New York-based advertising publication. Signalfire was recognized for two different website designs and one brand development project. Each award is given for a specific creative project completed in 2013 or 2014 and received over 10,000 entries.

“With each project,” says Matthew Olson, Signalfire’s Owner and Creative Director, “our creative and development team really went the extra mile. These awards validate their hard work and passion for understanding the client’s desire.” The two non-profit websites recognized by Graphic Design USA were Worldbuilders and Lower Sugar River Watershed Association. [Read more...]

Small Business Marketing Success Faces Its Greatest Peril From… Squirrels?

Small business owners shouldn't be distracted in marketing efforts

How often has this happened to you? You’re focused on a specific plan when something grabs your attention. You try and fight it, but it happens so suddenly. Your whole plan gets tossed aside for something different. Something newer. A cute, distracting animal with a furry tail. A squirrel. Just like in the Pixar movie, UP, the squirrels can shatter your focus.

[Read more...]

Lower Sugar River Watershed Association Partners With Signalfire For New Website

Environmental non-profit organization launches new website

Non-Profit Organization Dedicated to Care and Enjoyment of Water Resources Will Use Website To Educate and Coordinate

The Lower Sugar River Watershed Association (LSRWA) launched a new interactive website, www.lsrwa.org. LSRWA is an organization dedicated to empowering citizens with experience and knowledge to become stewards of the land and water resources in the Lower Sugar River Watershed in Southwestern Wisconsin. [Read more...]

Simultaneously Launching Two Websites For Door County Resorts

Signalfire Launches Popular Door County Resort Websites With Enhanced Features

The Rushes Website Features Responsive DesignPremier Door County time-share resorts The Rushes in Baileys Harbor and Little Sweden in Fish Creek both launched new websites designed and developed simultaneously by Delavan-based digital agency, Signalfire. Both properties are owned and operated by Hedeen International of Sturgeon Bay, Wisconsin.

“Both properties were due for more than just a new design,” says KayLee Hedeen, co-owner of Hedeen International. “We needed websites that would accommodate the features and functions our timeshare owners and renters have come to expect from mobile responsive design to online payments.”

[Read more...]

Can You Remove Negative Reviews From Google, Yelp, or TripAdvisor?

Can You Pay To Eliminate Bad Online Reviews?

Managing Your Online Reputation Cannot Be Shortcut By Third Parties

Small business owners who work in the service industries know the power of online reviews. While many reviews can cast wild generalities over specific situations, the opinions of complete strangers have incredible impact on consumers. Understanding how these reviews and reviewing platforms work is critical for a business to stay well informed. One of the questions we’re frequently asked is, “can you pay to remove negative reviews?”

In short, no. And that’s a good thing. Here’s an example why. [Read more...]

Is Your Business Unknowingly Taking Sides On Social Issues or Politics?

Here there be trolls

Why Should Small Business and Non-Profits Watch Social and Political Comments Closely

Everyone has an opinion. Few things have empowered expressing our opinions as much as social media and the web. With just a few taps of our phones, a couple clicks on a mouse, or even changing a profile picture, we announce to the world our stances on a host of social, economic, and political topics. It’s not contained by “business versus personal” accounts, but represented by each of your team. The question is: can it hurt your business or organization? In a word—YES.

Social media “activism” has spawned a whole new level of divisiveness on the web. Without the repercussions of physically facing or communicating directly with people and the false sense of “harmless” ease which updates can be made, social media has become a vast no man’s land of “if you’re not for us, you’re against us” sentiments. Like it or not, even your fledgling Facebook business page is smack in the center of the battlefield.

[Read more...]

The Bark Market Unveils New Logo and Website Design from Signalfire

New Logo Design For Natural Pet Food Store in Delavan, WI

Delavan Pet Supply Store Will Use Website To Showcase Natural Products, Classes, and Blog

Local pet supply and grooming store, The Bark Market, has launched a new logo and interactive website, www.TheBarkMarketLLC.com. The Bark Market, LLC has been a trusted name in pet supplies, grooming, and training for over 25 years and features healthy and natural pet foods and treat choices for dogs and cats.

The new logo and the new website give The Bark Market a platform to share important knowledge and insight into a family pet’s health. Something The Bark Market owner Karen Conell is truly an expert in.

“Our new website give us the ability to better showcase our products and classes,” says Conell, “and our new logo gives us a fresh look that more closely fits our retail side.”

[Read more...]

You’re Making A Business Social Media Mistake and It’s Costing You Dearly

SF-Mystery

Every. Single. Day. We see a social media mistake every single day that is costing businesses and organizations Likes, Followers, or most any other metric associated with social media performance. We see this mistake on business cards. We see this mistake on billboards, on television commercials, and even in email signatures. This mistake is simple to correct, but so obvious that most overlook it or don’t even notice it. The mistake is the social media icons themselves.

[Read more...]

Signalfire Helps Rock County Humane Society Rebrand As Humane Society of Southern Wisconsin

HSSW-Banner-Brand

Rock County Humane Society Selects Signalfire For New Name And Look

Signalfire is proud to announce the brand launch of the Humane Society of Southern Wisconsin and their interactive website, www.PetsGoHome.org. Formerly known as the Rock County Humane Society, the century-old organization has been providing rescue and care for homeless pets as well as adoption services for those looking for animal companions. Signalfire provided the Janesville-based organization a new logo, marketing materials, and interactive website complete with donation module, blogs, and real-time animal adoption listings.

Speaking about the decision to rename the organization, Executive Director Brett Frazier says, “We’re a non-profit animal shelter. Like all non-profits, a majority of our funding comes from generous donations from our community. Our name has always made it seem like we’re a part of the County government, receiving government funding. It also made it seem like if you weren’t from Rock County, you couldn’t be a part of the Humane Society. The new name still reflects our commitment to all of Rock County, but it also invites anyone who wants to be a part of the Humane Society to do so no matter where they call home.”

[Read more...]

New Website? No Results? Why Updating Your Website Is So Important

get a website that works as hard as you do

“A tool left unused is a useless tool.”

I recently received an email from a client that built a website with us five or six years ago. Their concern was that they were not getting the results they had expected from their website. No stream of leads, no steady march of new clients, no increasing traffic. I built the website for them, when will the customers begin coming?

The question and concern was very legitimate. Why wasn’t the website giving them the exposure and lead generation it was designed to bring in? Looking into the website I quickly discovered it hadn’t been updated since 2011, and that was a new employee update. When I asked, “what’s new on the website?” I was rather startled by the reply, “why should I have to put anything on the website?”

[Read more...]