Your Small Business Is Approaching Social Media Wrong

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Many small businesses have been using social media wrong. Very wrong.

Small businesses and many non-profit organizations have been trying to build audiences on Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and likely several others. Growing the number of fans, followers, and subscribers is a mission because it is an easy metric to measure. Small businesses see audience building as a way to increase customers or leads. Increasing engagement on social media brings about more leads, so naturally a business will want to engage as large of an audience as possible.

And it’s here where you’ve been getting it all wrong.

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What Makes A Great Small Business Blog?

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Whether your small business is manufacturing tight tolerance sanitary pumps or offering bookkeeping services to fellow small businesses, improved search engine performance requires getting good content on your website. Regularly.

For years, most businesses labored under the misconception when it came to search performance that great content didn’t matter as much as some secret lines of programming. Search engine optimization (SEO) was this secret wizardry that was only shared with a select few at an astronomical price. Nothing is further from the truth.

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How Can A Business Get Involved With #GivingTuesday?

Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday are now followed by Giving Tuesday, a day dedicated to charitable giving. Made popular by social media, this philanthropic effort is gaining wide popularity and participation by businesses and non-profit organizations alike. For 2015, Giving Tuesday falls on December 1st. Read on to learn how non-profits and businesses can get involved.

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What Is Giving Tuesday?

In 2012, New York’s 92nd Street Y, a Jewish cultural and community organization, partnered with the United Nations Foundation to begin Giving Tuesday as a global day of giving. Three years later the day is growing in popularity and becoming more recognizable.  As the first Tuesday after Thanksgiving approaches there are ways to get involved.
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Aram Public Library of Delavan Launches New Logo and Website

 

Delavan Website Launch

Aram Public Library in Delavan announces the launch of a newly designed logo and interactive website. Both logo and website were designed by Signalfire, an award winning creative agency also located in Delavan. A colorful logo will begin to be distributed in the coming weeks. The website features a design friendly to mobile phones and tablets as well as easy access to Aram’s many inter-library programs.

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How To Get Your Non-Profit Involved With #GivingTuesday

Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday are now followed by Giving Tuesday, a day dedicated to charitable giving. Made popular by social media, this philanthropic effort is gaining wide popularity and participation by businesses and non-profit organizations alike. For 2015, Giving Tuesday falls on December 1st. Read on to learn how non-profits and businesses can get involved.

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What Is Giving Tuesday?

In 2012, New York’s 92nd Street Y, a Jewish cultural and community organization, partnered with the United Nations Foundation to begin Giving Tuesday as a global day of giving. Three years later the day is growing in popularity and becoming more recognizable.  As the first Tuesday after Thanksgiving approaches there are ways to get involved.
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Delavan Lake Boat Shed Launches New Website

Delavan Lake Boat Shed Launches New Website

Delavan Lake Boat Shed, a wooden and classic boat repair and restoration company, has launched a new mobile responsive website showcasing their specialized craft. The website features extensive imagery of their craftsmanship and finished products ranging from classic wooden Kingfisher kayaks to Chris Craft pleasure boats from the 1920’s. To develop the website, Delavan Lake Boat Shed turned to Signalfire, an award-winning agency also based in Delavan.

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Bryan Giese Joins Signalfire As Project Manager

SF-Headshot_Giese_300Signalfire welcomes Bryan Giese as a Project Manager for the award-winning creative agency based in Delavan. Bryan will bring added value to an already strong team of professionals. As a recent marketing graduate from Madison College (formerly Madison Area Technical College), Bryan brings fresh ideas for social media and inbound marketing strategies.

While a recent graduate for marketing, Bryan brings over a decade of experience in the health care industry as an operating room / emergency room nurse, EMT, and volunteer fire fighter. His marketing experience has been with Andretti Sports Marketing as well as freelance work with small businesses.

“I’m thrilled to join Signalfire,” says Giese. “Signalfire’s range of services and fresh approach to small business marketing is exciting, but the collaborative culture made me want to be a part of the team.”

“From our first interview, we knew Bryan would fit right in,” says Matthew Olson, Signalfire’s President. “We’ve got a tight-knit team and we sought someone who had the right skills but also the right personality. Bryan’s people skills, organization, and experience all clicked with the entire team.”

Giese will be focused on overseeing new clients as well as working with existing clients in the manufacturing and construction industries. Bryan can be reached by email and (262) 725-4500. You can learn more about Signalfire online at www.Signalfire.us.

Signalfire Wins 2 Telly Awards for Animal Shelter Video

Signalfire, a Delavan-based award winning creative digital and branding agency, has won two 2015 Telly Awards in collaboration with Drywater Productions and Lakeland Animal Shelter. The Telly Awards has honored the very best film and video productions, groundbreaking online video content, and outstanding local, regional, and cable TV commercials and programs for 36 years.

Telly Award WinnerSignalfire was awarded the 2015 Award for Fundraising Promotion Online Video Online Webisodes, Segments, or Promotional Pieces- Charitable Not-for-Profit and the 2015 Award for Fundraising Promotion Online Video-Online Webisodes, Segments, or Promotional Pieces-Fund Raising. The video was entitled Lakeland Animal Shelter’s Extreme Shelter Makeover and was produced to promote the capital campaign for Lakeland Animal Shelter, located in Elkhorn, WI.

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Walworth County Economic Development Alliance Launches New Website

Signalfire launches WCEDA website

Walworth County Economic Development Alliance (WCEDA) has launched a newly redesigned website created by Delavan-based digital marketing agency, Signalfire. WCEDA is the county’s lead economic development agency that works with the state, regional and local business development organizations to create customized solutions supporting economic growth.

WCEDA was created in 2003 with the mission statement: Walworth County Economic Development Alliance is dedicated to improving the quality of life for Walworth County residents by working with public and private sector partners to advance efforts that create jobs and build private sector investment in our communities.

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Signalfire Produces Membership Promotional Video For Lakeland Animal Shelter

On Friday May 8th, Lakeland Animal Shelter unveiled a new video during the Second Chances Dinner, the non-profit organizations premier fundraising gala at The Abbey Resort. The eight-minute video was produced by Signalfire, a Delavan-based award winning digital marketing agency, and was shown to nearly 300 attendees. Signalfire was asked to produce the new video after the success of the Extreme Shelter Makeover promotional video, which launched earlier this spring.

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