Stop What You’re Doing And Setup Your Facebook Call To Action Button

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Facebook has rolled out a new feature for your business or organization page, and it could make an impact to your use of the social media platform. If you haven’t visited your Facebook page recently, you might notice a new button in the top cover image area. This small button prompts the user to click more than just the “Like” button.

The “Create Call to Action” button is a small addition that will give the user the ability to be linked to an outside website. The “Call to Action” button may sound like common sense from a marketing perspective, but this button represents an important shift in your relationship with Facebook. Instead of just being able to drive traffic through post links, you now have the ability to drive traffic directly from your Business page. [Read more…]

Signalfire Presents At Walworth County Economic Development Business Resource Event on Feb. 17th

Updated: February 17, 20015

Signalfire President Matthew Olson will be presenting Leveraging Your Website at the Walworth County Economic Development’s Valuable Business Resource Event on Tuesday, February 17, 2015. Being hosted by The Abbey in Fontana, Wisconsin, the free seminar will include an economic development forum from 7:30 am to 9:00 am followed by Signalfire’s presentation from 9:00 am to 10:00 am.

Valuable Business Resource Event

“This event is perfect for entrepreneurs, start-ups, and small business owners looking for valuable information on everything from financing to marketing,” says Walworth County Economic Development Alliance (WCEDA) Executive Director Derek D’Auria.

The 7:30 am forum will include representatives from ten different government and economic development agencies. These organizations will be able to answer a wide variety of questions ranging from financing to workforce development.

[Read more…]

Signalfire Produces Animal Shelter Video Shedding Light On Need For New Facility

Signalfire concepts and produces fundraising video for new building project

Signalfire is proud to debut a new video appeal as part of Lakeland Animal Shelter’s Extreme Shelter Makeover campaign. The video outlines the critical situation Lakeland faces as their existing facility continues to strain under the rapidly increasing demand to shelter homeless or neglected animals in Walworth County. Lakeland is just under the halfway point of raising over $3 million needed and hopes the video will raise awareness of the situation.

[Read more…]

Signalfire Promotes Heisz to Associate Creative Director

Signalfire is pleased to announce the promotion of Jodi Heisz to the position of Associate Creative Director. Heisz joined Signalfire in 2012 as an Art Director and has overseen numerous projects resulting in three creative awards for the Delavan-based digital agency.

As Associate Creative Director, Heisz will oversee the creative process for many of Signalfire’s clients. Duties will include strategic planning, branding, campaign brainstorming, and creative design. In addition, Heisz will supervise internal personnel as well as other creative service providers.

“Jodi’s creativity and depth of knowledge is a significant asset for Signalfire and our clients,” says Signalfire President Matthew Olson. “As we’ve grown, she’s really stepped up to be a creative leader in our agency. Clients trust her creative intuition and detailed process.”

Heisz also has a passion for both practicing and teaching martial arts and achieved a 4th Dan Black Belt in Ki Mudo in 2014. Heisz and her family call Delavan home and are active with both Delavan Christian School and Chapel on the Hill Community Church.

Signalfire is an award-winning, creative digital and branding agency that specializes in website design, logo design, graphic design, email marketing, social media management, and content writing. From their Delavan office, Signalfire supports clients in Wisconsin, Illinois, and other locations across the United States and Canada. You can learn more about Signalfire on their website, www.Signalfire.us.

Signalfire Designs New Website For Door County Sports Bar and Grill

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The Draft Haus in Sturgeon Bay, Door County has seen a lot of changes in the last several months. A new chef, a smartly redecorated interior, a new menu, and now a new website—www.TheDraftHaus.com. Manger and Chef Matt MacMillen wanted a simple website that could be easily updated to feature a dynamic menu, but keep the traditional feel of a sports bar. Simple design didn’t mean skimping on the website’s features.

[Read more…]

Signalfire Launches New Website For Delavan Lake Condominium Association

Mobile Responsive Website for Delavan Lake Condominium

Signalfire has launched a new mobile responsive website for The Delavan Club, a 132-unit condominium association nestled on the shores of Lake Delavan. The new website features easy online administration, event photo galleries, and a secure member area that contains an FAQ section, online reservation forms, a PDF library of important documents, and other critical owner news. The recently launched website will give unit owners easy access to critical news and information regarding their property association.

[Read more…]

Signalfire Wins Three National Design Awards

Signalfire wins national design award for websites and logo design

Delavan-based creative branding and digital agency, Signalfire, has won three national design awards in the 52nd annual American Graphic Design Awards from Graphic Design USA (http://gdusa.com), a New York-based advertising publication. Signalfire was recognized for two different website designs and one brand development project. Each award is given for a specific creative project completed in 2013 or 2014 and received over 10,000 entries.

“With each project,” says Matthew Olson, Signalfire’s Owner and Creative Director, “our creative and development team really went the extra mile. These awards validate their hard work and passion for understanding the client’s desire.” The two non-profit websites recognized by Graphic Design USA were Worldbuilders and Lower Sugar River Watershed Association. [Read more…]

Small Business Marketing Success Faces Its Greatest Peril From… Squirrels?

Small business owners shouldn't be distracted in marketing efforts

How often has this happened to you? You’re focused on a specific plan when something grabs your attention. You try and fight it, but it happens so suddenly. Your whole plan gets tossed aside for something different. Something newer. A cute, distracting animal with a furry tail. A squirrel. Just like in the Pixar movie, UP, the squirrels can shatter your focus.

[Read more…]

Lower Sugar River Watershed Association Partners With Signalfire For New Website

Environmental non-profit organization launches new website

Non-Profit Organization Dedicated to Care and Enjoyment of Water Resources Will Use Website To Educate and Coordinate

The Lower Sugar River Watershed Association (LSRWA) launched a new interactive website, www.lsrwa.org. LSRWA is an organization dedicated to empowering citizens with experience and knowledge to become stewards of the land and water resources in the Lower Sugar River Watershed in Southwestern Wisconsin. [Read more…]

Simultaneously Launching Two Websites For Door County Resorts

Signalfire Launches Popular Door County Resort Websites With Enhanced Features

The Rushes Website Features Responsive DesignPremier Door County time-share resorts The Rushes in Baileys Harbor and Little Sweden in Fish Creek both launched new websites designed and developed simultaneously by Delavan-based digital agency, Signalfire. Both properties are owned and operated by Hedeen International of Sturgeon Bay, Wisconsin.

“Both properties were due for more than just a new design,” says KayLee Hedeen, co-owner of Hedeen International. “We needed websites that would accommodate the features and functions our timeshare owners and renters have come to expect from mobile responsive design to online payments.”

[Read more…]