Signalfire Promotes Heisz to Associate Creative Director

Signalfire is pleased to announce the promotion of Jodi Heisz to the position of Associate Creative Director. Heisz joined Signalfire in 2012 as an Art Director and has overseen numerous projects resulting in three creative awards for the Delavan-based digital agency.

As Associate Creative Director, Heisz will oversee the creative process for many of Signalfire’s clients. Duties will include strategic planning, branding, campaign brainstorming, and creative design. In addition, Heisz will supervise internal personnel as well as other creative service providers.

“Jodi’s creativity and depth of knowledge is a significant asset for Signalfire and our clients,” says Signalfire President Matthew Olson. “As we’ve grown, she’s really stepped up to be a creative leader in our agency. Clients trust her creative intuition and detailed process.”

Heisz also has a passion for both practicing and teaching martial arts and achieved a 4th Dan Black Belt in Ki Mudo in 2014. Heisz and her family call Delavan home and are active with both Delavan Christian School and Chapel on the Hill Community Church.

Signalfire is an award-winning, creative digital and branding agency that specializes in website design, logo design, graphic design, email marketing, social media management, and content writing. From their Delavan office, Signalfire supports clients in Wisconsin, Illinois, and other locations across the United States and Canada. You can learn more about Signalfire on their website,

Signalfire Presents At Walworth County Economic Development Business Resource Event on Feb. 17th

Signalfire President Matthew Olson will be presenting Leveraging Your Website at the Walworth County Economic Development’s Valuable Business Resource Event on Tuesday, February 17, 2015. Being hosted by The Abbey in Fontana, Wisconsin, the free seminar will include an economic development forum from 7:30 am to 9:00 am followed by Signalfire’s presentation from 9:00 am to 10:00 am.

Valuable Business Resource Event

“This event is perfect for entrepreneurs, start-ups, and small business owners looking for valuable information on everything from financing to marketing,” says Walworth County Economic Development Alliance (WCEDA) Executive Director Derek D’Auria.

The 7:30 am forum will include representatives from ten different government and economic development agencies. These organizations will be able to answer a wide variety of questions ranging from financing to workforce development.

At 9:00 am, Signalfire will have a presentation and answer attendee questions on small business web marketing, email marketing, and social media practices.

“Small businesses often struggle with web marketing,” says Matthew Olson, Signalfire’s President. “There are some easy things every business owner can do to start the process of converting their website from a cost center into a profit center.”

WCEDA’s Valuable Business Resources Event is FREE for all, but does require advance registration. Please signup on WCEDA’s website or email their team to make a reservation. Do you have a specific question that can’t wait? Email Matthew now for an answer.

Signalfire Designs New Website For Door County Sports Bar and Grill


The Draft Haus in Sturgeon Bay, Door County has seen a lot of changes in the last several months. A new chef, a smartly redecorated interior, a new menu, and now a new website— Manger and Chef Matt MacMillen wanted a simple website that could be easily updated to feature a dynamic menu, but keep the traditional feel of a sports bar. Simple design didn’t mean skimping on the website’s features.

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Signalfire Launches New Website For Delavan Lake Condominium Association

Mobile Responsive Website for Delavan Lake Condominium

Signalfire has launched a new mobile responsive website for The Delavan Club, a 132-unit condominium association nestled on the shores of Lake Delavan. The new website features easy online administration, event photo galleries, and a secure member area that contains an FAQ section, online reservation forms, a PDF library of important documents, and other critical owner news. The recently launched website will give unit owners easy access to critical news and information regarding their property association.

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Signalfire Wins Three National Design Awards

Signalfire wins national design award for websites and logo design

Delavan-based creative branding and digital agency, Signalfire, has won three national design awards in the 52nd annual American Graphic Design Awards from Graphic Design USA (, a New York-based advertising publication. Signalfire was recognized for two different website designs and one brand development project. Each award is given for a specific creative project completed in 2013 or 2014 and received over 10,000 entries.

“With each project,” says Matthew Olson, Signalfire’s Owner and Creative Director, “our creative and development team really went the extra mile. These awards validate their hard work and passion for understanding the client’s desire.” The two non-profit websites recognized by Graphic Design USA were Worldbuilders and Lower Sugar River Watershed Association. [Read more…]

Small Business Marketing Success Faces Its Greatest Peril From… Squirrels?

Small business owners shouldn't be distracted in marketing efforts

How often has this happened to you? You’re focused on a specific plan when something grabs your attention. You try and fight it, but it happens so suddenly. Your whole plan gets tossed aside for something different. Something newer. A cute, distracting animal with a furry tail. A squirrel. Just like in the Pixar movie, UP, the squirrels can shatter your focus.

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Lower Sugar River Watershed Association Partners With Signalfire For New Website

Environmental non-profit organization launches new website

Non-Profit Organization Dedicated to Care and Enjoyment of Water Resources Will Use Website To Educate and Coordinate

The Lower Sugar River Watershed Association (LSRWA) launched a new interactive website, LSRWA is an organization dedicated to empowering citizens with experience and knowledge to become stewards of the land and water resources in the Lower Sugar River Watershed in Southwestern Wisconsin. [Read more…]

Simultaneously Launching Two Websites For Door County Resorts

Signalfire Launches Popular Door County Resort Websites With Enhanced Features

The Rushes Website Features Responsive DesignPremier Door County time-share resorts The Rushes in Baileys Harbor and Little Sweden in Fish Creek both launched new websites designed and developed simultaneously by Delavan-based digital agency, Signalfire. Both properties are owned and operated by Hedeen International of Sturgeon Bay, Wisconsin.

“Both properties were due for more than just a new design,” says KayLee Hedeen, co-owner of Hedeen International. “We needed websites that would accommodate the features and functions our timeshare owners and renters have come to expect from mobile responsive design to online payments.”

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Can You Remove Negative Reviews From Google, Yelp, or TripAdvisor?

Can You Pay To Eliminate Bad Online Reviews?

Managing Your Online Reputation Cannot Be Shortcut By Third Parties

Small business owners who work in the service industries know the power of online reviews. While many reviews can cast wild generalities over specific situations, the opinions of complete strangers have incredible impact on consumers. Understanding how these reviews and reviewing platforms work is critical for a business to stay well informed. One of the questions we’re frequently asked is, “can you pay to remove negative reviews?”

In short, no. And that’s a good thing. Here’s an example why. [Read more…]

Is Your Business Unknowingly Taking Sides On Social Issues or Politics?

Here there be trolls

Why Should Small Business and Non-Profits Watch Social and Political Comments Closely

Everyone has an opinion. Few things have empowered expressing our opinions as much as social media and the web. With just a few taps of our phones, a couple clicks on a mouse, or even changing a profile picture, we announce to the world our stances on a host of social, economic, and political topics. It’s not contained by “business versus personal” accounts, but represented by each of your team. The question is: can it hurt your business or organization? In a word—YES.

Social media “activism” has spawned a whole new level of divisiveness on the web. Without the repercussions of physically facing or communicating directly with people and the false sense of “harmless” ease which updates can be made, social media has become a vast no man’s land of “if you’re not for us, you’re against us” sentiments. Like it or not, even your fledgling Facebook business page is smack in the center of the battlefield.

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